Traditional Marketing Manager
We are seeking a driven and experienced Traditional Marketing Manager to lead our traditional media strategies across Europe. If you have a passion for pushing the boundaries of marketing excellence, we invite you to apply for this exciting opportunity.
Key Responsibilities:
* Media Planning & Coordination: Develop and coordinate multi-country traditional media plans, ensuring a consistent approach across European markets while tailoring strategies to local market needs.
* Pan-European Deals: Work closely with key media players to negotiate pan-European deals that deliver value and maximize media efficiency.
* Media Partner Relationships: Own and manage relationships with media partners, acting as the key point of contact to maintain and build strong partnerships.
* Best Practices & Innovation: Set best practices for traditional media buying while driving innovation through a test-and-learn agenda to explore new opportunities across OOH, TV, and Print.
* Media Agency & Vendor Negotiations: Lead negotiations with media agencies and vendors, securing the best deals and ensuring alignment with our overall media strategy.
* Global/Regional/Local Media Buying Projects: Identify, manage, and steer media buying projects at global, regional, and local levels, ensuring alignment and maximizing impact.
Requirements:
* Experience: 4 -6 years experience in similar role
* Traditional Media Expertise: Proven experience in buying across Out of Home, TV, and Print media, with a solid understanding of the nuances in each channel. Experience in CTV is a bonus.
* Local Expertise: Knowledge about the local media landscape in at least some of our core markets of France, DACH and Sweden.
* Negotiation Skills: Demonstrated ability to negotiate complex media deals, including agency/vendor contracts, bonus structures, and long-term partnerships.
* Relationship Management: Ability to build and maintain strong relationships with media partners, agencies, and vendors to drive successful outcomes.
* Strategic & Analytical Mindset: Experience setting best practices, creating test-and-learn agendas, and evaluating the performance of traditional media campaigns to optimize results.
* Project Management: Strong organizational and project management skills, with the ability to manage multiple large-scale media buying projects simultaneously.
* Cross-Functional Collaboration: Ability to collaborate effectively with global, regional, and local teams to ensure alignment on media strategies and projects.