Building the bank of tomorrow requires a combination of skills, diversity, and collaboration. It involves imagining, discussing, coding, developing, testing, learning, and celebrating together.
Job Description
We are looking for a creative and results-oriented marketer to join our team and help us promote Swissquote financial services worldwide. The ideal candidate will have a customer-centric mindset and be able to support the activation of campaigns that build the Swissquote brand and connect emotionally with our clients and the investors' community.
Main Responsibilities
* Develop and implement a high-class brand strategy with ambitious international expansion plans.
* Mastery of Swissquote financial services, products, and markets to improve the marketing mix.
* Understanding of target audience and competition dynamics to formulate powerful insights.
* Collaboration with marketing leadership to craft and build full-year brand plans.
* Briefing external agencies to do their best strategic, creative, and media work.
* Implementation of full-stack marketing plans and campaigns, including TV, OOH, print, audio, and digital.
* Partnership with the in-house creative agency to craft engaging landing pages and emails.
* Providing campaign reporting to management and key business stakeholders.
Requirements
* A minimum of 3 years of experience in a brand/product management position, with a proven track record of developing and launching integrated marketing plans.
* Full professional proficiency in German and English/French.
* Experience working with external creative and media agencies.
* Ability to think strategically, create and implement marketing plans/brand briefs.
* Developing business acumen and creating management-level presentations.
* Ability to learn on the go and adapt to a fast-paced working environment.
* Possessing a passion for marketing, fintech, and financial markets.
* High energy, hard-working team player with a customer focus.
* Excellent oral and written communication skills.
* Educational background to bachelor's or master's degree level.