Performance Marketing Manager (German Speaker)
lastminute.com group is looking for a Performance Marketing Manager responsible for planning, implementing and analysing Paid Performance Marketing campaigns across different brands and products with a strong focus on SEM. Key Responsibilities
* Full ownership of performance for a specific market or product area.
* Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target.
* Deliver performance reports and insights to the team and internal stakeholders promoting new ideas and methods.
* Address and escalate campaign performance issues, perform regular optimization of marketing campaigns.
* Optimise accounts to target, management of roadmaps and ensuring timely delivery.
* Work closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting.
* Establish new processes and improve existing campaigns with automation solutions.
* Support internal sharing of knowledge through training and coaching.
* Adhere to Performance Marketing best practices at all times.
* Develop your own product knowledge as tools/products evolve/change.
Minimum Requirements
* 4 years in Performance Marketing, with a preferred focus on SEM.
* Excel skills: interpret and analyse big chunks of data from multiple sources.
* Dynamic person with analytical skills and a data-driven approach.
* Ability to leverage data to influence marketing decisions.
* Experience managing large budgets for Paid Search campaigns.
* Automated bidding (GoogleAds, SearchAds360, etc).
* Mysql, BigQuery.
* A/B test tools.