The Opportunity
We are currently looking for a Brand Manager Niche – Travel Retail Europe to join our team on a temporary basis as a maternity leave replacement. This role offers a unique opportunity to contribute to a dynamic and international environment within the beauty industry.
As Brand Manager, you will play a key role in establishing Travel Retail as a strategic brand-building platform by leading regional initiatives and adapting global marketing plans to the European Travel Retail context. Your mission is to enhance brand awareness and elevate brand equity through 360° campaigns, tailored activations, and in-store excellence.
What you'll get to do
* Define & implement Europe Travel Retail Marketing Strategy for the assigned Brand/s
* Define priorities by Brand’s universe and geographical market
* Ensure a smooth coordination of all marketing actions with brand teams
* Support the Marketing Director and Sales Teams in identifying business growth opportunities, consolidating new store projects, preparing strategic roadmaps, and working with Retail Designers to develop studio briefs.
* Create & Implement 360° launch plans in coordination with Brands, Retail designer, Regional Training and Sales teams: leveraging all touchpoints (POSM, GWP, Digital, training, trade, assortment etc…). Ensure smooth communication of these plans to Sales teams.
* Analyse and leverage specific market analysis, insights and benchmarks to maximize Marketing Plans: promo, POS, GWPs, coffrets, formats, temporary animation, etc…
* Launch feedback analysis
* Drive development of merchandising guidelines with Retail Designer (planograms, merchandising updates of counters, POSM etc…) and ensure smooth communication with sales teams.
* Drive forecasting process (CPS), aligned with demand planning, brand priorities and growth objectives
* Define and propose the pricing strategy and active SKU assortment for Travel Retail.
* Align and coordinate global strategies with top management and brands Head quarters.
We'd love to meet you if you have
* Education: Master Degree, Specialization in Marketing
* Languages: English Fluent, other European languages such as French or Spanish would be a plus.
* Competencies: strategic thinker & good synthetical skills, results & sales oriented, Consumer centric, entrepreneurial spirit & highly proactive, agility in communication in a fast changing environment, integrity and trust, managing multiple stakeholders.
* Specific Knowledge required: Microsoft Windows PPT and Excel skills. Strong interest in travel retail industry, retail trends, innovation and digital passion about the fragrance/beauty and luxury industry.
A few things you'll love about us
* An entrepreneurial, creative and welcoming work culture
* A range of learning and development opportunities
* An international company with plenty of opportunities to grow
* A competitive compensation & benefits package
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