We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
As an Online Brand Manager, you'll be the driving force behind our online brand presence, shaping the digital journey of our discerning customers. Reporting to the Brand Director, you will be a key member of a diverse and high-performing team, collaborating closely with sales, marketing, and other teams to elevate our brands in the exciting world of online retail. You will be responsible for crafting and executing the e-commerce strategy, focusing on maximizing online and multichannel revenue growth. This includes setting the framework, strategy, and staging calendar for campaigns, pricing, assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross-selling, and off-platform media (within the allocated budget). You will also develop and optimize a media traffic strategy to drive traffic from off-platform sources, as well as a lower-funnel media strategy to boost sales. In addition, you will develop a CRM strategy to personalize the online experience and drive sales through segmentation, targeting, email marketing optimization, and data analysis. Finally, you will leverage data insights to improve product/brand performance, enhance customer loyalty and repurchase rates, and provide regular reporting and analysis to the team and management.
Key Responsibilities:
* Implement and optimize the e-commerce strategy to maximize online and multichannel revenue growth.
* Build and maintain a strong online brand image through compelling content, strategic layout, and engaging promotions.
* Develop and execute a comprehensive media traffic strategy to drive traffic from off-platform sources and optimize lower-funnel media campaigns to increase sales.
* Develop and implement a CRM strategy to personalize the online experience, drive sales, and improve customer loyalty.
* Provide weekly and monthly reporting on performance, including sell-out tracking, data analysis, and recommendations for next steps.
We Are Looking For
We are seeking a highly motivated and data-driven individual with a passion for luxury beauty and a proven track record in online brand management. You thrive in a fast-paced environment and possess exceptional collaboration and communication skills.
* Strong understanding of digital marketing and media performance metrics, with the ability to analyze data and make data-driven decisions.
* Resourceful problem solver, able to identify and address challenges effectively.
* Proficient in activating social commerce strategies and driving sales through social media platforms.
* Experience managing budgets and allocating resources effectively.
* Strong analytical mindset and use of data insights to inform strategic decisions.
* Ability to work with a diverse group of people and strong collaborative skills across teams.
* Strong negotiation skills, data-oriented, analytical and sales budget planning skills.
* Strong Operational Marketing/Digital capability of building detailed activity plans.
* Collaborative and able to work between Sales & Marketing.
* Experience using Salesforce, Magento or any other platform.
What’s In It For You
* A place for you to leave your comfort zone and grow beyond your potential.
* Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal.
* An environment where people of every ethnicity, social background, age, religion, gender as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
* A place where you can contribute to something bigger!
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.
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