Web Content Specialist 100%
We are seeking a skilled Web Content Specialist to join our clients core web team. This role is focused on enhancing our client's digital presence and delivering outstanding online experiences. The ideal candidate should have at least 2 years of experience in web authoring with Adobe Experience Manager (AEM) and a solid background in web content creation and management.
Key Responsibilities:
* Create, edit, and manage web pages using Adobe Experience Manager (AEM), ensuring high-quality, consistent content that aligns with digital strategies.
* Work with regional teams to adapt content for global audiences, addressing multilingual and region-specific needs.
* Assist in the development of global campaigns, ensuring web content supports overall marketing objectives.
* Oversee digital assets in AEM, including images, videos, and documents.
* Ensure web content displays and functions as intended.
* Develop training materials and conduct training sessions for new AEM users.
* Collaborate with the CMS Product Owner to implement new features and workflows.
* Write and edit web copy to ensure clarity, consistency, and adherence to brand guidelines. Work with other copywriters and ensure compliance with regulatory requirements.
* Partner with the SEO & Analytics Specialist to analyze site performance metrics and implement improvements to boost engagement and conversion rates.
* Identify opportunities to enhance user experience and content discoverability proactively.
Qualifications:
* At least 2 years of experience in content management and digital strategy, preferably in a B2B or international setting.
* Strong knowledge of web content management systems (CMS), with a minimum of 2 years of experience using Adobe Experience Manager (certification preferred).
* Experience with Digital Asset Management systems.
* Excellent writing, editing, and proofreading skills in English.
* Strong understanding of SEO principles, web analytics tools (e.g., Google Analytics, Adobe Analytics), and basic HTML/CSS troubleshooting.
* Proficiency in using Canva to create and adapt images for web use. Familiarity with Adobe tools, including Illustrator, InDesign, and Photoshop, is a plus.
* Knowledge of web development and design principles.
* High attention to detail and strong organizational skills.
* Experience managing multilingual or localized content for global audiences is advantageous.
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