Senior Marketing Communications Consultant page is loaded
Senior Marketing Communications Consultant
Apply locations Geneva 6, Geneva time type Full time posted on Posted Yesterday job requisition id R0000281795
Career Area: Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. Together, we are building a better world, so we can all enjoy living in it.
Job Description:
As a Senior Marketing Communications Consultant in the Construction Industries Services Division (CISD), you will be responsible for developing and implementing marketing strategies that drive growth, enhance brand recognition, and increase Caterpillar parts and services awareness in the European market. This role requires a deep understanding of the European market, strong marketing analytical skills, and the ability to work collaboratively with cross-functional teams.
What You Will Do:
This position will require you to develop and implement comprehensive marketing strategies, including setting marketing attribution objectives, measuring media for campaign performance, and making informed decisions to drive continuous optimization.
Key Responsibilities:
* Develop and execute comprehensive marketing strategies targeting the European market.
* Translate complex business and marketing data into actionable recommendations.
* Manage the marketing budget and ensure all activities provide a return on investment.
* Coordinate and oversee marketing campaigns across multiple channels, including digital, print, and events, collaborating closely with our dealer partners for POS activations.
* Work closely with sales teams to align marketing strategies with sales objectives.
* Establish and maintain relationships with key stakeholders, both internal and external.
* Monitor and analyze campaign performance, making necessary adjustments for optimization.
* Ensure compliance with European marketing regulations and standards.
* Report on marketing activities and results to senior management.
Key Skills For Your Successful Assignment:
* Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions.
* Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
* Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking.
* Effective Communications: Understanding of effective communication concepts, tools and techniques.
* Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
* Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning.
* Vendor/Supplier Management: Knowledge of external provider management processes.
* Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques.
Desired Qualifications:
* Bachelor’s degree in marketing, Business, or a related field; MBA preferred.
* Minimum of 10 years of experience in marketing, with a focus on the European market.
* Proven track record of developing and implementing successful marketing strategies.
* Strong analytical skills and experience with market research and data analysis.
* Ability to work effectively in a matrix environment.
* Proficiency in digital marketing tools and platforms.
* Fluency in English; additional European languages are a plus.
* Understanding of construction industry and aftermarket solutions is preferred but not required.
* Knowledge of industry-specific best practices and trends.
* Strong project management skills and attention to detail.
* Basic knowledge of CRM software and marketing automation tactics.
Additional Information:
A valid Swiss work permit or Swiss or EU-25/EFTA citizenship is required for this position.
Required Business Travel: up to 30%
Posting Dates:
Caterpillar is an Equal Opportunity Employer (EEO).
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There’s more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment, and sustainability come to life in the way we work.
Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.
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