1. Global PR Strategy
* Develop and implement a comprehensive global PR strategy that reinforces the brand's positioning.
* Ensure consistent brand storytelling and key messaging across all international markets.
* Serve as the guardian of the brand’s communications, ensuring every market adheres to corporate PR guidelines.
2. Market Coordination & Agency Management
* Manage and oversee local PR agencies and internal PR teams across 100 markets.
* Provide strategic guidance, training, and motivation to ensure high performance and alignment.
* Review, challenge, and approve local PR plans, press strategies, and event activations.
* Ensure optimal media coverage, influencer collaborations, and brand visibility in key regions.
* Develop a clear performance measurement framework for all markets, tracking and evaluating PR impact.
* Develop and manage a strong network of international journalists.
3. Media & Influencer Relations
* Build and maintain relationships with global tier-one media, journalists, and influencers in the luxury, lifestyle, watchmaking, and business sectors.
* Support and advise markets in developing strong media relationships and securing top-tier press placements.
* Act as the spokesperson for the brand when necessary, handling high-profile media opportunities.
* Create press materials, media kits, and interview guidelines for international use.
* Oversee E-PR (Key Opinion Leader) relations in coordination with the Communication & Marketing Manager for Europe.
4. Content Management
* Write content for various communication materials (press releases, website, newsletters, biographies, interviews, brochures, Point of Sale Materials (POSM), etc.).
* Ensure message alignment and consistency with the brand’s editorial guidelines.
* Support the digital team by proofreading B2C newsletters.
* Create press newsletters for each product launch or announcement.
* Update the press lounge.
* Create press releases in collaboration with an external copywriter.
* Coordinate interviews with Top Management, including ghost-writing.
5. PR Events & Activations
* Lead the global coordination of PR activations (agenda), including product launches, media trips, and international watch fairs (e.g., Watches & Wonders, Geneva Watch Days, Dubai Watch Week, etc.).
* Provide markets with structured event toolkits and ensure seamless execution at local levels.
* Ensure VIP media and influencer engagement at global brand events.
* Monitor event coverage and optimize ROI on PR activations.
* Coordinate and guide press and E-PR visits to the manufacture.
* Conduct product presentations.
* Provide support to ambassadors and partners during events or special activations.
6. Press Monitoring & Reporting
* Establish clear KPIs for PR performance, ensuring regular reporting from all markets.
* Oversee global media monitoring, press clipping analysis, and PR impact assessment.
* Provide monthly executive reports on PR performance, market insights, and recommendations.
Profile & Qualifications
* Master’s or bachelor’s degree in public relations, Communications, Journalism, Marketing, or related fields.
* Minimum 5 years of experience in PR, with a strong background in luxury, fashion, or watchmaking industries.
* Proven experience in managing international markets, PR agencies, and global campaigns.
* Strong network within luxury lifestyle, business, and watch/trade media.
* Expert in global PR strategy, luxury brand storytelling, and media engagement.
* Strong leadership skills to motivate and support a global network of agencies and PR teams.
* Excellent written and verbal communication skills in both French and English.
* Deep understanding of digital PR, influencer marketing, and evolving media landscapes.
* Ability to analyze PR performance data and adjust strategies accordingly.
* Exceptional organizational skills for a fast-paced environment, with the ability to manage multiple projects and stakeholders.
* Proactive and strategic problem-solving skills.
* Proficiency in PR tools, media databases, and analytics platforms.
* Capable of working with InDesign, DMR, and HubSpot.
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