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Client: VisilabGroup
Location: Job Category: Other
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Job Reference: e34f79e8a3b9
Job Views: 3
Posted: 17.04.2025
Expiry Date: 01.06.2025
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Job Description: The VisilabGroup, as part of the globally operating company EssilorLuxottica, is the No. 1 optician in Switzerland with the brands Visilab, Kochoptik, McOptic, and Linsenmax, and 170 stores.
We are offering you the opportunity to join our Marketing Digital department as an Online Retail Coordinator. You will be reporting to the Online Retail Manager and will be responsible for supporting various digital projects aimed at increasing the DISS (digital influenced sales in store) revenue. You will work closely with the VisilabGroup marketing teams (Visilab, McOptic, Kochoptik) to ensure a consistent and positive customer experience.
Your Responsibilities:
Online Retail:
Coordinate the implementation of various optimizations with the digital team to enhance the conversion rate of the appointment funnel and all features linked to increasing store traffic.
Analyze and report on the performance of online features.
Test different websites.
Perform market analysis and research on competition.
Coordinate and work on various projects to develop the drive to store from the website.
Performance Marketing:
Collaborate with agencies and third-party vendors to ensure timely delivery of all assets, facilitating successful campaign launches.
Conduct reviews of campaign setups to prevent errors prior to launch and monitor performance thereafter.
Perform daily performance checks to address any deviations from expected results.
Propose strategic adjustments to enhance performance, including refining ad copies, visuals, and A/B testing.
Your Qualifications and Skills:
Bachelor's degree in online marketing or a relevant field.
Fluency in English and French; knowledge of German is a plus.
Proficiency in Google Analytics and Google AdWords.
Knowledge in project management.
Proficient in Microsoft Office.
Familiarity with Adobe Campaign is a plus.
Excellent analytical skills and ability to interpret data.
Strong interpersonal communication skills.
Ability to work independently and collaborate effectively in a team.
Strong multitasking abilities and capability to meet strict deadlines.
Proactive attitude with a willingness to suggest new ideas.
Our Offer:
A great opportunity to develop areas of expertise and contribute to projects.
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