Job Description
At Johnson Controls, we are shaping the future to create a world that is safe, comfortable, and sustainable.
We are passionate about improving the way the world lives, works, and plays. The Senior Specialist for Smart Buildings Campaigns & Digital Marketing will drive the centralized coordination, development, execution, and measurement of marketing campaigns and digital marketing for Johnson Controls' Smart Buildings offerings globally.
Key Responsibilities
* Develop, implement, and manage marketing campaigns that promote Johnson Controls' Smart Buildings value proposition.
* Collaborate with cross-functional teams to ensure campaigns align with business objectives and brand guidelines.
* Conduct market research to identify target audiences and understand market trends.
* Work with the content team to develop compelling campaign content, including copy, graphics, and multimedia.
* Utilize various marketing channels, such as email, social media, web, digital advertising, and events, to reach target audiences.
* Monitor and analyze campaign performance metrics, providing regular reports and insights to stakeholders.
Additional Responsibilities
* Maintain and update JCI's website content related to smart building solutions.
* Support the implementation of web-based marketing campaigns for smart buildings.
* Help monitor website performance and user experience, reporting issues to the team.
* Assist in basic SEO tasks and website analytics reporting.
* Collaborate with content and design teams to ensure web content aligns with marketing objectives.
* Develop and execute social media strategies to promote JCI's smart building solutions.
* Analyze social media metrics and provide insights to inform squad strategies.
* Collaborate with other squad members to ensure integrated marketing campaigns.
* Manage social media advertising campaigns in coordination with the paid media team.
Requirements
* Bachelor's degree in Marketing, Business, Communications, or a related field.
* Proven track record of developing and executing successful marketing campaigns.
* Strong analytical skills and experience with data-driven marketing.
* Excellent project management and organizational skills.
* Creative thinker with the ability to generate innovative ideas.
* Proficiency in marketing automation tools and CRM software.
* Strong English written and verbal communication skills.
* Ability to work collaboratively in a fast-paced environment.