Our client is a recognizable worldwide brand.
Responsibilities :
* Developing and executing digital media plans aimed to enhance the brand visibility and reaching target audiences effectively.
* Working collaboratively with cross-functional teams, to plan global media campaigns that align with the brand's marketing objectives.
* Strategic and innovative planning with a deep understanding of digital trends, and an ability to ensure that marketing campaigns always benefit from the best media mix
* Develop international media strategies in line with brand objectives and market trends
* Plan, execute and monitor digital media campaigns across digital platforms (social media, display advertising, CTV)
* Coordinate with internal teams and markets on the visual planning of global digital media campaigns
* Track, monitor and optimise media campaign performance against KPIs, evaluate results, and adjust strategy and budgets accordingly
* Produce bi-weekly, monthly, and quarterly reports and make strategic recommendations accordingly
* Collaborate with the brand international teams to coordinate global and local media campaigns
* Collaborate and coordinate with the marketing teams on the creation of advertising copy and the development of digital assets to ensure consistent and impactful messaging
* Manage relationships with agencies and third-party vendors who support the brand's paid marketing efforts
* Conduct market research and audience analysis to inform media planning decisions
* Stay on top of the latest industry trends, emerging media channels and best practices
Profile :
* Over 5 years of experience in on digital media planning, particularly for high-end or premium brands.
* Strong expertise in analyzing data and deriving insights from key performance indicators (KPIs) and metrics.
* Skilled in communication and negotiations, with a knack for crafting creative media strategies.
* Well-versed in the use of media planning software and adept at overseeing global paid media budgets.
* Proven ability to manage multiple projects in a dynamic, high-pressure environment.
* Fluency in English is essential, with additional proficiency in French or German being an asset.