VP, International Surgical Marketing
The VP of International Surgical Marketing defines and optimizes all marketing operations for the entire Surgical IMG. He leads all marketing-related activities for the brand portfolios, oversees all regional congresses and events, and establishes and tracks performance against marketing KPIs.
Major Accountabilities:
1. Establish, refine, and manage operational excellence for all marketing processes across entire IMG portfolio.
2. Lead, drive, and continuously enhance the New Product Launch Process to ensure best-in-class launches:
* Define upstream process together with Global Franchise including standard launch tools, trackers, schedules, and content of actual launch packages for countries.
* Manage process to define lead markets, launch sequencing, and launch date coordination.
* Define and oversee process for launch preparation planning for both, upstream deliverables from/to global and downstream interactions with countries (including scheduling and tracking).
3. Define and implement Digital Marketing Infrastructure and ecosystem required to optimize communication to customers and patients:
4. Define, improve, coordinate, and manage implementation of Annual Business Planning process (working with IMG, countries, and cross-functional partners).
5. Own Best Practice Sharing process: Synthesize, share best practices, and drive international reapplication e.g., lessons learned from lead markets for follow-on markets on go-to-market approaches, application of novel channel innovations.
6. Drive excellence in selling tools (e.g., Pitcher, demo tools etc.) and ensure consistency across IMG.
7. Create and implement business strategies and tactics aimed at achieving business objectives.
8. Champion and coordinate all aspects of product management with cross-functional counterparts to ensure value creation and optimization, including supply chain, pricing, R&D/GMA/GFB, communications, etc.
9. Be the IMG point person for franchise-wide brand guidance to ensure consistency in look and feel (working closely with Global VP of Brand Development & Communication Programs).
10. Be the IMG point person for any other cross-IMG marketing processes (e.g., promotional material approvals, translations, country communication drumbeat, media planning, etc.).
11. Oversee IMG-related activities and support for all regional congresses and events within International.
12. Establish and track marketing performance against commercial KPIs, also in cooperation with / integration of CommEx elements e.g., field force effectiveness, digital channel usage, etc.
Key Performance Indicators:
13. Obtainment of sales performance (sales target, market share, time to peak sales) and budget targets.
14. Operational excellence for all marketing processes.
Product launch success: milestones, go-to-market date, quality of launch plans, timely country preparedness, feedback from countries and customers, obtainment of commercial launch targets (share, sales, and account penetration, etc.).
Annual Planning Process: quality and timeliness of marketing guidance to countries, alignment to marketing plans, and feedback from country teams.
Selling: sales force adoption rate of key tools such as Pitcher.
Timely definition and roll-out of new or refined marketing processes.
Internal customer feedback on processes (country organizations).
15. Regional Congresses & Events:
Success metrics for regional congress: # of leads, SOV on key priorities, customer feedback.
16. People, Capabilities, and Management:
Strong culture: team satisfaction/commitment.
Talent acquisition and development: hire quality, HiPo retention and development, talent export.
Job Requirements:
Education: Minimum: Bachelor's Degree; Desirable: MBA
Languages: Fluency in written and spoken English, other languages are a plus
Experience & Competencies:
* 15+ years of broad experience in progressive senior management positions in market-led sectors.
* Proven expertise in product strategy, brand marketing, and portfolio management (sales/direct customer experience is a plus).
* Previous launch, regional, and country experiences.
* Experience in leading cross-functional teams and influencing in a matrix environment.
* Capability to work in a complex global framework, including strong stakeholder experience and ability to lead cross-functional teams in a fast-paced and high-demand environment.
* Experience in deploying digital innovations and uptake.
* Strong long-term strategic thinking and planning for business success. Ability to bring innovative thinking, challenging status quo, and managing ambiguity.
* Proven track record of building and leading high-performing teams that have established and executed successful marketing programs in multiple geographies.