How will you make an impact? HOW WILL YOU MAKE AN IMPACT?
As part of the PR & Entertainment team, the International PR Manager contributes to the new strategic orientation given to the department, embracing a ° approach to engage with new audiences and implement innovative PR formats.
HOW WILL YOU MAKE AN IMPACT
1. DRIVE THE IMPLEMENTATION OF NEW PR FORMATS Working with global and regional teams, engage with new audiences by developing unused formats (paid editorials, advertorials, talks, panels, etc…) Lead PR campaigns as part of the Made of Makers program: from initial briefing to final delivery of the PR assets and roll out to the markets Accompany the markets in maximizing PR coverage by building lasting relationships with key publishers Initiate a program of collaboration with a curated community of Watch Opinion Leaders across the globe to strengthen share of voice Maintain an in-depth knowledge on trends and ever-changing marketing landscape to come up with innovative initiatives that boost Maison storytelling on PR touchpoints
2. CROSS-FUNCTIONAL PROJECT MANAGEMENT Craft and consolidate toolboxes related to major international PR activations, and accompany the regions & markets in the implementation of their local PR initiatives Build retro plannings and ensure delivery on time of the allocated projects at the utmost level of quality Be responsible for the allocated budget per project (plan, track expenditures and follow up with suppliers) Consolidate comprehensive reports related to each PR activation, track performances and identify key learnings and best practice for each major activation Build a strong collaboration network with other key stakeholders within HQ, regional organizations and local markets
WHAT ABOUT YOU?
3. 5 to 8 years of experience in public relations, marketing or communications within the luxury industry (horology, fashion, beauty, …) Strong presentation and communication skills, ability to develop working relationships across all levels of the organization, ability to build a network and foster relationships with the Press and Watch Opinion Leaders Strong transversal management and project management skills Advanced knowledge of MS Office (Excel, PowerPoint, Outlook) Knowledge of DMR platform considered as an asset Bilingual in English/French including strong writing skills / Any additional language is an advantage Dynamic, creative and passionate Strong interpersonal skills Rigor and attention to details Aesthetic sensitivity Flexibility and agility