Brand Manager Job Description
Key Responsibilities:
* Develop and refine the brand strategy for smart buildings, including brand architecture and identity creation.
* Conduct competitive benchmarks and analysis to evaluate JCI's global brand performance in the smart buildings space and provide actionable recommendations.
* Provide governance and support for the global activation of the smart buildings brand strategy, tracking progress and recommending improvements.
* Engage in thought leadership and positioning programs to strengthen the brand's equity and presence in smart buildings.
* Promote global engagement in the smart buildings category through various initiatives, both internally and externally.
* Educate new acquisitions and joint ventures about the JCI smart buildings brand strategy, as well as stakeholders involved in new events and showcases.
Requirements:
* Bachelor's degree in Marketing, Business Administration, or Communications.
* Substantial experience in marketing and communications, with a focus on brand strategy in a global organization.
* Demonstrated ability to collaborate and work effectively in a team environment.
* A strong sense of curiosity and entrepreneurial spirit, with a willingness to identify opportunities.
* Excellent communication and presentation skills, with proficiency in written and spoken English language.
* Strong writing, analytical, project management, and organizational skills.
* Ability to thrive in a fast-paced international environment and prioritize tasks under pressure.
* Willingness to spend 3 days per week working from the office in Neuhausen.
Preferred Qualifications:
* Experience in B2B brand marketing.
* Industry-specific knowledge and experience.
* Background in brand strategy and execution.
* Skills in design communication and management.
* Content creation expertise.
* Ability to manage internal communities and drive employee engagement.