About This Role
We are seeking a Senior Data Scientist to join our team, specializing in explainable AI and marketing science. The successful candidate will elevate our marketing performance through robust experimentation, advanced analytics, and compelling storytelling.
This role demands strong communication and leadership skills to effectively translate data-driven insights into actionable strategies and influence stakeholders.
Your Key Responsibilities
1. Design and implement a hypothesis-driven experimentation framework in collaboration with marketing teams, ensuring robust testing methodologies and statistically sound analysis.
2. Develop and refine internal MMM and MTA models, incorporating advanced techniques and explainable AI to provide clear and actionable insights into marketing effectiveness.
3. Spearhead the development of a unified marketing measurement framework through triangulation and other innovative approaches, driving a deeper understanding of marketing performance across all channels.
4. Communicate complex data findings and recommendations in a clear and compelling manner to diverse audiences, including senior stakeholders, fostering data-driven decision-making across the organization.
5. Proactively identify and solve challenging business problems related to marketing measurement, attribution, and optimization, leveraging expertise in data science and marketing science.
6. Interact with key stakeholders like Digital Marketing, Customer Experience, or Product Development Teams to outline strategies and pursue shared company objectives.
About You
* You have 5+ years of experience as a Data Scientist specializing in explainable AI, marketing science, and experimental design, with a proven track record in the digital marketing landscape.
* You possess a strong understanding of statistical analysis, causal inference, and hypothesis testing, with experience in designing and executing robust hypothesis-driven experiments.
* You have excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders and drive consensus.
* Familiarity with cloud-based machine learning platforms (e.g., Vertex AI) and MLOps principles is a plus.
About Us
We are a growing team of passionate Data Scientists and Machine Learning Engineers working across various areas to build creative and impactful models that personalize experiences, optimize decision-making, and predict future trends. We offer an environment designed to give people the tools to develop holistically and support their growth and progress.