What will you do
The Brand Manager is an important global role in the Johnson Controls brand function. The Manager will drive all brand projects for smart buildings in areas such as brand strategy, brand performance, competitive evaluation and benchmarking as well as planning, integration and activation support.
How you will do it
* Deliver and systemically refine JCIs brand strategy in smart buildings including brand architecture and identity creation
* Deliver competitive benchmarks and analysis for JCI’s global brand performance in the smart buildings space, driving to recommendations that breakthrough in this industry
* Provide governance and support in the global activation of the smart buildings brand strategy and map progress and recommendations how to close gaps
* Engage in key thought leadership and positioning programs that build the equity and strength of the brand in smart buildings
* Advance programs and activities to increase global engagement in the smart buildings category, externally and internally
* Ensure awareness of the JCI smart buildings brand strategy with new acquisitions and joint ventures as well as for new events and showcases
What we look for
Required
* Experience in developing brand messaging and brand narrative
* Experience in brand articulation – visual, headlines and messaging
* Excellent communication and presentation skills
* Native English language skills are essential to this position
* Proven experience in brand strategy, brand positioning, and brand architecture
* Demonstrated experience in creating and implementing brand architecture that effectively defines and organizes multiple brands within a portfolio
* Extensive experience in marketing and communications and specific experience within brand strategy in a global organization
* Demonstrated track record in collaboration and teamwork
* Strong sense of curiosity and entrepreneurial spirit in actively looking for opportunities
* Thrives in a fast-paced international environment and has a strong sense of urgency
Preferred
* Previous experience in a product marketing role
* B2B brand marketing experience
* Bachelor's degree in Marketing, Business Administration, or Communications
* Industry-relevant experience
* Design communication and management skills
* Content creation experience
* Managing internal communities and driving engagement
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