Job Title: Marketing Events and Campaigns Manager, Geneva
Client: HSBC
About the Role
We are seeking a skilled Marketing Events and Campaigns Manager to join our team in Geneva. As a Marketing Events and Campaigns Manager, you will be responsible for developing and executing marketing plans that drive business growth and engage with clients and prospects.
This role is part of the Switzerland marketing team (PBRS Marketing) which caters to the needs of HSBC clients in 15 markets across Europe and MENA. The team focuses on creating and delivering compelling content and events that drive interactions with Relationship Managers and the HSBC brand.
Key Responsibilities
* Work with the Head of PBRS Marketing to develop and execute marketing plans that align with business objectives
* Manage key stakeholders across multiple business lines and geographies, working in a matrix environment
* Execute client events and track key performance indicators (KPIs)
* Develop and implement multi-channel marketing campaigns to engage different audiences
* Comply with HSBC processes and procedures, taking into account local regulatory and compliance restrictions
Leadership & Teamwork
* Identify and work with key stakeholders to gain buy-in and ensure strategies and solutions are effectively delivered by all areas of the business
* Drive introduction and adaptation of HSBC Group best practices
* Liaise with marketing across EMEA, sharing best practices, common standards, and approaches
Operational Effectiveness & Control
* FOLLOW MARKETING FINANCIAL PROCESSES AND PROCEURES AND MANAGE THE MARKETING BUDGET ALLOCATED
* ENSURE ALL AGREED MARKETING CAMPAIGN PLANS ARE DEVELOPED, DELIVERED, AND MEASURED IN LINE WITH THE AGREED PROCESSES AND GOVERNANCE FRAMEWORK
* ENSURE ALL MARKETING ACTIVITIES ARE MEASURED, EVALUATED, AND REPORTED, POST-IMPLEMENTATION, I.E., POST-EVENT ANALYSIS REPORT
* PROACTIVELY IDENTIFY RISKS AND PROVIDE RECOMMENDATIONS ON MITIGATING ACTIONS IN THE EVENT OF INTERNAL AND EXTERNAL DEVELOPMENTS CHANGES IN BUSINESS STRATEGY, REVISED SEGMENTATION, COMPETITOR ACTIVITY, EMERGING CHANNEL DEVELOPMENT, CHANGES IN LEGISLATION, ETC.
Impact on the Business
* Planning and execution of marketing events and campaigns in Europe
* Compliance with HSBC processes and procedures, taking into account local regulatory and compliance restrictions
* Alignment with key stakeholders
Requirements
* Minimum 5-7 years of broad-based marketing experience, ideally within the financial industry, with strong event management experience across Switzerland and/or Europe
* A range of project management experience within marketing campaigns, sponsorships, branding
* Proven ability to work in a matrix environment with multiple stakeholders
* Strong understanding of the private banking industry, its regulations, and cross-border rules
* Fluency in English
* Proven ability to work on multi-function projects, and excellent organizational skills
* Due to immigration restrictions in Switzerland, we will only be able to consider applications from Swiss or EU citizens or from candidates holding a valid Swiss work permit
What You'll Get in Return
We offer a competitive salary and benefits package, as well as opportunities for career development and growth. Our employees enjoy a range of benefits, including:
* Health and meal allowance, public transport or (e-)bike allowance
* Family-focused benefits can help you support your loved ones and include days off for key events (weddings, moving house, adoption); a one-time marriage or registering of a Civil Partnership grant; one-time premium for birth or adoption, as a gift or voucher; 4 weeks' paternity leave & 26 weeks' maternity leave
* Emergency Childcare with the Red Cross, free of charge for HSBC employees
* Purchased holidays scheme, unpaid leave, sabbatical, Volunteering Leave
* Accident insurance (private coverage) paid by the Employer, attractive Pension Scheme