Key Responsibilities
* Oversight and Evolution of Marketing Technology Stack: Empowering Marketing and Business Development & Revenue (BDR) Teams with User-Friendly Tools.
* Clear Documentation for the Lead Lifecycle, Core Definitions, and Critical Marketing Processes.
* SLA Definition, Implementation, and Monitoring for Leads and Opportunities: Collaboration with Sales Operations and Commercial Leaders for Excellence and Accountability.
* Data Integrity Assurance: Advocating Best Practices, Ensuring Regulatory Compliance, and Conducting Rigorous Spot-Checking and Monitoring.
* Implementation of a Tracking Framework: Enabling Team Members to Measure Performance and Derive Insights Across Marketing Touchpoints and Platforms.
* Ongoing Dashboards and One-Off Reports for Management and Team Members: Providing Recommendations and Implementing Optimizations Based on Data Analysis.
* Cross-Functional Collaboration with Marketing, Sales, and IT Teams for Aligned Execution of Marketing Initiatives.
* Industry Trend Updates, Best Practices, and Emerging Technologies in B2B Marketing and Revenue Operations: Recommending Improvements and Innovations.
Your Profile
Essential Requirements
* 5+ Years of Marketing Operations Experience in B2B Environment.
* 5+ Years of Experience with Salesforce.
* Proficiency in at Least One of Hubspot, Marketo, Pardot/Salesforce Marketing Cloud Account Engagement, or Eloqua is Mandatory – Experience with Multiple Tools and Certifications are Highly Valued.
* Strong Analytical Skills for Data Interpretation, Insight Generation, and Data-Driven Decision Making.
* Excellent Project Management, Organizational, and Communication Skills.
* Advanced MS Excel Skills.
* Data-Driven Approach for Presenting Business, Customer, and Campaign Insights.
* Attention to Detail for Accurate Communications and Reporting.
* Cross-Functional Networking and Collaboration for Smooth Marketing Activity Execution.
* Fluent English is Required.
Desirable Qualifications
* Experience with 6Sense or Demandbase.
* Analytical Academic Qualifications.
* Proficiency in Adjacent Tools like Python, Tableau, PowerBI.
* German, French, or Spanish Language Skills are Welcomed but Not Mandatory.