The ideal candidate will have a strong understanding of consumer behaviour, brand positioning and the ability to drive growth in a competitive market. This role requires a blend of creativity, analytical thinking and leadership to ensure that the gum brands exceed category growth. As our Brand Manager Gum, you won't just manage brands - you'll shape their future.
Your mission? Develop game-changing brand strategies, launch buzzworthy products and roll out measurable success, setting the pace for category growth.
Key Responsibilities: Develop and implement comprehensive brand strategies for the gum portfolio, aligning with overall business objectives
Conduct market research in collaboration with Center of Excellence analysing and identifying opportunities for brand growth and differentiation
Develop, plan, execute and monitor integrated marketing campaigns across multiple channels (digital, social media, in-store, etc.) to drive brand awareness and consumer engagement
Work closely with promo and media agencies to produce impactful marketing activation programs and materials
Responsible for portfolio health (Core + NPD) ensuring offers are aligned to consumer needs and profitability expectations
Collaborate with cross-functional teams (R&D, Supply Chain, Sales) as well as other markets, Regional Marketing and Group Marketing to create successful launches that address consumer needs and are aligned with brand strategy
Manage the budget for the gum portfolio, ensuring cost-effective allocation of resources to maximize ROI
Analyze sales data, market share, and consumer feedback to measure brand performance and inform strategic decisions
Lead innovation initiatives to develop new products or improve existing product based on consumer insights and market trends
Build strong relationships with internal stakeholders (sales, finance, trade marketing) and external partners (media, creative and research agencies)
Present brand strategies and performance updates to senior management and key stakeholders at local and regional level
Provide guidance to the Junior Brand Manager by leading, coaching and mentoring
Key Competencies: Ability to develop and execute long-term brand strategies that align with business goals
You are not just a marketer - you're a visionary with deep understanding of consumer bahavior
Strong analytical skills to assess market conditions and make data-driven decisions
Ability to create compelling marketing materials and persuasive presentations
Proficiency in developing creative solutions to complex brand challenges and a keen eye for emerging trends and consumer preferences with the ability to translate these into actionable brand initiatives
Qualifications: Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field
7-8 years of experience in brand management, preferably within the FMCG sector
Proven track record of successful brand strategy development and execution
Strong analytical skills with experience in market research and data analysis
Proficiency in media planning (traditional media, digital marketing, including social)
Fluent in English, German as mother tongue or at least a C2-level is mandatory!
Perspectives: Embrace an environment of innovation within a global FMCG player
Opportunities for career development and advancement
Contribute to the success of iconic brands and products that resonate with consumers worldwide
Workplace is in Zurich City (in the Prime Tower) - hybrid
Are you ready to embark on this journey?
Apply today and become the driving force behind Switzerland’s gum revolution.
Let’s shape the future, one chew at a time.
Send your application in English to:
daniel@fischer-personal.ch
Fischer Personal, Daniel Fischer
Breitingerstrasse 21, 8002 Zürich
www.fischer-personal.ch | Tel. 044 940 05 79