The World Economic Forum is an international organization dedicated to improving the state of the world. It brings together leaders from various fields to shape global agendas and promote public-private cooperation.
Our Global Communications Group
We are responsible for communicating the Forum's mission to diverse audiences through multiple channels. This includes engaging with the public, media, stakeholders, and staff.
Why We Are Consolidating Our Strategy
To achieve our objectives, we have restructured our strategy into four key functions: Communication Strategy and Coordination, Public Engagement, Media Engagement, and Stakeholder Engagement. As part of this consolidation, we are seeking a Lead, Email Marketing Technology to support project management, lead technology implementations, drive enhanced analytics capabilities, and provide operational support for institutional communications.
Key Responsibilities
Project Management:
1. We require strong project management skills to deliver campaigns effectively and efficiently.
2. The successful candidate will be responsible for technical deliveries of Marketing Cloud and Account Engagement (formerly Pardot) to implement new email solutions, journeys, and tools as part of the annual project roadmap.
3. They will run workshops for new initiatives, developing the project from insights gathering, scoping of requirements, until final implementation.
4. Designing project plans and presenting them to key senior stakeholders and leadership for project sign-off and budget sponsoring.
5. Setting up cross-functional collaboration streams to coordinate with various functions from the Global Communication Group and internal technology teams to ensure smooth campaign execution.
6. Serving as the marketing technology champion to identify issues and areas for improvement, as well as recommending solutions and proactively contributing to the team's roadmap.
Analytics:
1. We need someone to enhance the analytics capabilities of the Forum's email marketing activities and manage the full technical delivery of new dashboards by streamlining various data sources to one central analytic output.
2. Support the data architect expert and provide recommendations and solutions for the Forum's ever-evolving CRM platform and email marketing platform.
3. Manage weekly reporting of email campaigns through automated reports while covering key highlights, and create new reports as needed for the Central Email Marketing team as well as for the pool of Forum decentralized communications experts.
4. Assure proactive data analysis and monitoring of campaign metrics, and present in a timely manner the evolution of email performance with quarterly, half-year, and annual reporting.
5. Organize periodic email marketing performance meetings to share data-driven insights to allow for collaborative data-driven decisions aimed at optimizing email engagement strategies and setting new KPIs.
Email Marketing Operations Support:
1. Manage end-to-end email creation and execution of various high-level Forum communications, including events, newsletters, and institutional messages.
2. Manage emergency communications protocols and setup.
3. Implement A/B testing protocols for high-level event and newsletter email campaigns, and implement outcomes.
4. Troubleshoot technical issues related to HTML templates, audience segmentation, and other aspects of email execution as required.
5. Support testing protocols and email rendering tools to continuously improve and maintain top-quality communications across various email clients.
Preferred Requirements and Experience:
1. An advanced university degree in business, computer information systems, digital marketing, or a similar field.
2. A minimum of 5 years of experience in digital marketing, including setting up Automations / Journey Building / Trigger Sends / Mobile Push/ AB testing Campaigns.
3. Proven experience as a Salesforce and Marketing Cloud developer, including Account Engagement (formerly Pardot) with certifications.
4. Expert level in HTML/CSS and Photoshop specific to email pages, Script Language (SQL) / writing queries, strong AMPscript and Pardot development expertise.
5. A strong track record in audience and data segmentation based on complex and large CRM environment.
6. Experience with Salesforce and in particular, API integrations, Salesforce reports and Analytics, recommendation engines, AgentForce or other AI applications.
7. Ability to work with industry-leading analytical tools with a required proficiency in GA4, Tableau, DataCloud etc.
8. Strong analytics skills with experience in performance marketing and contextualizing analytical reports.
Why Work at the Forum:
We believe that progress happens by bringing together people from all walks of life who have the drive and the influence to improve the state of the world. Join us and become a driver for positive change.