Marketing Communications Specialist (80-100%/Temporary)
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.
This position reports to
Business Communications Manager
Your role and responsibilities
Are you driven by creating real impact and driving performance, supporting a more sustainable future? Then this role is the right fit for you! In this role, you will be joining a highly motivated and diverse team with the role of supporting the marketing communication needs of the Global Business Line Mining in addition to supporting the local Switzerland unit within the ABB Process Industries division. As a Marketing Communications Specialist, you will be a key player in creating, managing and/or reviewing campaigns, messages, materials and activities in support of the global strategy. You will also develop and implement customer focused marketing communications plans and campaigns for the local unit Switzerland. The work model for the role is: #LI-Hybrid (3 days a week office presence) / Workplace will be Baden (City) as of March 2025. You will be mainly accountable for:
1. Marketing Strategy Execution: Support global marketing and communication strategies focusing on storytelling, thought leadership, lead generation, and nurturing.
2. Content Creation & Management: Develop and manage product launches, newsletters, digital marketing campaigns, social media calendars, and marketing collaterals.
3. Event & Communication Coordination: Plan and execute internal/external events, trade shows, and local communication initiatives, including townhalls and customer success stories.
4. Analytics & Reporting: Track and analyze campaign performance (e.g., Google Analytics, social metrics), ensuring alignment with business goals and budget tracking.
Qualifications for the role
* University's degree preferably in journalism / communication / marketing / or related field.
* Min 5+ years of experience in marketing communications, ideally in communication agency or related B2B industries.
* Strong project management skills with the ability to manage several projects at the same time.
* Excellent communication skills (verbal and written) in English with ability to explain technology in an easy and engaging way as well as strong writing, editing, proofreading capabilities are essential.
* Creative personality and innovative mindset with the capacity to come with new and fresh ideas, while ensuring consistency with brand.
* A solution-focused and self-starter mindset combined with passion for strategic and analytical thinking.
* Knowledge of digital marketing and marketing automation (SalesForce, Pardot, etc). Additionally, Business acumen is expected to develop a deep understanding of the business and portfolio.
More about us
Process Industries division delivers complete electrification and automation solutions, industry-specific products, and lifecycle services across industries. Engineering and delivering automation solutions from device to monitoring and control make our customers get more out of their investment; digitalization solutions including collaborative operations and augmented reality help improve plant and enterprise productivity, reduce maintenance and energy costs. Our engineering, project management, services and solutions portfolio covers a wide range of industries - Mining, Pulp & Paper, Metals, Aluminum and Cement, Food and Beverage. We look forward to receiving your application! #J-18808-Ljbffr