Social network you want to login/join with: Head of Marketing Switzerland, Schaffhausen Client: IWCLocation: Schaffhausen Job Category: Other Job Reference:b65a8f65bbbd Job Views:4 Posted:06.02.2025 Expiry Date:23.03.2025 Job Description: KEY RESPONSIBILITIESIn the role of the Head of Marketing, you contribute to the brand growth in terms of image and appreciation and are responsible for all marketing initiatives in the Swiss market. You foster prospects and clients' brand awareness and appreciation across all touchpoints and drive brand interaction in trade- and retail-marketing. Leading a team of 3 members, you are responsible for the main areas as follows: PR / Communications: Definition of local strategy and roadmap in the light of global guidelines, leading the Senior Communications Manager and PR agency Media: Definition of media strategy and buying across all channels CRM: Manage, monitor and improve customer journey across all on- and offline touchpoints CX / Events: Creation of outstanding experiences to drive prospect and client development Trade Marketing: Conception, steering and controlling of brand visibility and activation for all POSPartnerships: Identification of matching partnerships to drive brand appreciation / community building Budget: Financial planning, steering and controlling of all related marketing budgets Reporting: Close collaboration and exchange with IWC HQ peers including reporting on all initiatives QUALIFICATIONSMasters degree in marketing and communications or a related field Proven experience in marketing and communication roles, preferably in the luxury goods or high-end watch industry Passionate about the luxury and watch industry with a strong understanding of the high-end watch market, customer behaviors and industry trends Great ability to adapt and to work in a fast-paced environment Excellent written and verbal communication skills in both German and English, French as a plus Team player with hands-on attitude and strong interpersonal communication, project management and organizational skills Strong focus for excellence and details, with the ability to handle multiple tasks simultaneously Up to speed in digital and performance marketing Strong analytical, budgeting, Power Point and Excel skills paired with logical mindset WE OFFERClose collaboration with an engaged and dedicated team is there to support you to succeed in this challenging and exciting role. During your time with us, you will get familiar with our know-how and gain practical insights into different business areas. Best of all, you will grow in a stimulating environment with excellent working conditions and attractive benefits!
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