Marketing Communications Specialist
The European Society for Medical Oncology (ESMO) is seeking a Marketing Communications Specialist to join its ESMO Marketing department. This role will be responsible for project managing the planning, implementation, review, measurement, and reporting of promotional communications for specific ESMO products.
Main Duties and Responsibilities:
* Plan and project manage promotional activities for assigned ESMO products throughout all phases: preliminary analysis and research, marketing communication plan creation, coordination of resources, implementation of individual activities, review and monitoring, production of reports.
* Implement activities in several key phases:
1. Preparation of promotion plan
2. Creation of first content for the ESMO website and support of industry sponsorship activities
3. Promotion of abstract submission in collaboration with the Programme team
4. Promotion of registration in collaboration with the Programme, Registration team, and in-house scientific experts
5. Working with the ESMO Marketing Funnel to generate reporting and analysis in partnership with the Business Analysis Unit
6. Manage the creation and development of promotional materials for assigned ESMO products, including working with the Branding and Digital teams and external suppliers
7. Write, proofread, and revise promotional messages (print and digital)
8. Manage all administrative and financial matters related to promotional activities for assigned ESMO products.
Roles and Special Assignments:
Innovative ideas can be proposed to the Marketing Communications team.
Communications / Contacts:
* Marketing Communications Manager, Head of Marketing
* Branding team, Digital team, ESMO project/product owners, and other ESMO teams
* External ESMO partner organisations as required: partner societies, journal publishers, etc.
* External design and communication agencies.
Education and Professional Experience:
Basic training and specialization:
Bachelor Degree: Communication and/or Marketing Studies or equivalent professional experience
Required professional experience:
Strong experience in communication project management, with a particular focus on product promotional communication
Experience in analysing business needs, designing appropriate marketing communication plans, and implementing them
Other marketing experience – a strong plus
Skills:
Technical and professional skills:
Advanced knowledge of Microsoft Office package, preferably Project Management tools, ability to learn new systems/software as required
Language skills:
Fluency in English
Other language skills are a plus
Personal, social, and managerial skills:
Goal orientation, Planning, Self-organisation, Decision-making
Social and interpersonal skills: Team spirit, Commitment, Collaborative attitude
Critical & analytical skills: Analysis, Rationale, Problem definition, Precision
Creative & innovative thinking skills: Strategic thinking, Creativity, Seizing new opportunities.