Senior Brand Manager - Global Role
About the Job
The Senior Brand Manager is a critical global position within the Johnson Controls brand function. This role will drive all brand strategy, governance, and program deliverables for digital solutions and service offerings across Johnson Controls.
Key Responsibilities
1. Define the brand strategy and delivery of JCI's digital technology and service brands
2. Lead digital naming processes and stakeholder sign-off
3. Oversee global roll out of brand strategy updates, transformations, and integrations
4. Engage stakeholders in ideating new impactful brand strategy opportunities and driving evolution in line with customer insights, market trends, and competitive pressures
5. Develop competitive benchmarks and analysis for JCI's global brand performance in digital technologies and services space
6. Lead governance in the global activation of the digital technologies and services brand strategy
7. Drive thought leadership and positioning programs to build equity and strength of the digital technology and services brands
8. Advance programs and activities to empower unified expressions and global alignment and engagement in the digital solutions and service brands
Requirements
1. Experience in marketing digital technology and solutions
2. Specific experience in Brand Strategy development for technologies or services
3. Demonstrated track record in leading collaboration and teamwork
4. Strong sense of curiosity and entrepreneurial spirit
5. Excellent communication and presentation skills in English language
6. Strong writing, analytical, project management, and organizational skills
7. Ability to thrive in fast-paced international environment
PREFERRED QUALIFICATIONS
1. B2B brand marketing expertise
2. Industry relevant experience including digital technologies
3. Brand strategy/execution experience
4. Strong understanding of visual identity building blocks
5. Engaging communication and management skills