The Company
At Swatch, we thrive on surprise. Whether it’s with our collections, action sports, or artistic collaborations, we don’t stay inside the box. We’re here to shake things up with our striking designs, which always reflect the zeitgeist but never fail to catch the eye. That’s what we do best, and that’s what we’ve done since 1983.
Our team is a collective of passionate people, headquartered in Switzerland and present worldwide. We are visionaries and revolutionaries – unwaveringly true to ourselves and unafraid to do things differently. Together, we are here to make the world a little more colorful and exciting by embracing newness and boldness. You might even say that we’re more than just a watch company.
Are you one of us? Join our team.
SOCIAL MEDIA PROJECT LEADER 80%
Job Description
You’ll rock the following tasks:
1. Co-lead the content planning for the upcoming month across all social media channels
2. Define, plan, execute and report influencer campaigns & events in collaboration with the team
3. Schedule and use in-house UTM tracking system, native and/or third party publisher
4. Organize, publish, and track social media assets in both internal and external digital asset management (DAM) platforms by applying standardized tagging framework, monitoring usage & rights, reporting etc
5. Measure, analyse and report on quantitative and qualitative metrics
6. Define, plan, execute, oversee and report influencer campaigns & events
7. Build & keep relationships with key profiles
8. Oversee content production process from planning, to drafting, execution, publication & reporting
9. Create & curate original channel-specific content in alignment with the brand voice, editorial pillars, marketing initiatives, and the content team
10. Use our social media listening tool to monitor online conversations and identify social media relevant trends
11. Stay on top of social platform developments and best practices in an effort to push innovative concepts and test & learn campaigns
12. Drive knowledge-sharing within the company
13. Use our social media tool to report on past campaigns and gain insights to inform our future activities
Profile
As a start, you have a lot of fun on social media! You are an active user of existing and emerging social media channels such as TikTok, Instagram, LinkedIn, and YouTube.
You have a Bachelor’s degree or equivalent in marketing and 2-4 years’ Social Media experience in agencies or online international retail companies (fashion, accessories, watches, FMCG, cosmetics is a big plus).
That’s also why you know how to create/curate and plan channel-specific content; and you’re savvy with major social media management tools to schedule, publish, report, listen & engage. You understand creative nuances, publishing standards, local specificities, and best practices per social media platform in order to develop and/or curate content that is relatable and drives performance.
You have an excellent understanding of and genuine interest in consumer brands, music, arts, sports, trends, and global youth culture.
Professional Requirements
You are collaborative in nature: a team player who is experienced in developing strong relationships with internal and external contacts, and can successfully work independently.
You have the ability to manage multiple projects involving coordination with various departments.
Languages
In addition, you possess excellent communication skills. You are fluent in English and German and/or French is a plus.
Job Location:
Switzerland (Bern), Rue Nicolas-G-Hayek / Nicolas-G-Hayek-Strasse, 2502, Biel/Bienne
Company Address:
Swatch Ltd Nicolas G. Hayek Strasse 1 CH-2502 Biel Switzerland
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