Job Description:
We are seeking a skilled Social Media and Google Ads Strategist to enhance our digital presence and brand identity. As a dual-role, you will develop and execute a comprehensive multi-channel digital strategy, focusing on creating impactful content and managing targeted advertising campaigns.
Responsibilities
* Create and implement a multi-channel social media strategy across platforms such as TikTok, YouTube, Instagram Stories, and Facebook Stories using tools like CapCut and Canva to craft engaging content.
* Grow our YouTube presence by utilizing tools like VidIQ to track channel metrics, enhance subscriber engagement, and optimize content for better performance.
* Plan and manage Google Ads campaigns to maximize reach and effectiveness in targeting potential clients while monitoring and reporting on all statistics.
* Analyze web traffic, ad performance, and social media engagement metrics to refine the strategy and report on return on investment (ROI).
* Engage with influencers, collaborate with content creators, and identify digital media opportunities to boost visibility and brand reputation.
* Stay up-to-date with the latest digital marketing trends and monitor competitive activity to ensure an innovative and effective approach.
* Report monthly statistics for our website using Google Analytics and social media traffic and engagement.
Qualifications
* Possess a proven track record of managing YouTube channels and crafting compelling video content.
* Hold certification in Google Ads management, demonstrating expertise in overseeing advertising budgets and key performance metrics.
* Display a creative mindset with a data-driven approach to decision-making.
* Succeed in a collaborative environment and demonstrate a commitment to achieving exceptional results.
About Our Firm:
At Wright Family Law Group, we prioritize respect, collaboration, and a sense of purpose in every role, believing that even the smallest details make the biggest difference in creating a supportive workplace.
Why Join Us?
We offer flexible hours, a supportive team culture, opportunities to grow your skills, and meaningful work that makes a difference. This is a chance to be part of a team that values and respects every contribution.