Retail & digital marketing expert - emea

Our client is a recognized brand in the luxury industry

Working closely with the Operational Marketing Manager EMEA, you will gain a broad, cross functional view of how a Marketing/Communications department operates across a large and diverse region.

MISSIONS

1. Visual Merchandising

Ensure the design, follow up, and implementation of Visual Merchandising projects to optimize the brand''s visibility and impact:

* Develop and oversee tailored visibility solutions suited to each retail partner''s needs.
* Manage the creation and deployment of customized displays in collaboration with agencies, ensuring deadlines and budgets are met.
* Roll out and coordinate the Visual Merchandising calendar in line with the communication strategy.
* Monitor and refresh Visual Merchandising assets.
* Manage logistics and operational follow up for all Visual Merchandising installations.
* Propose and design visibility elements to convey and reinforce the brand''s universe during events.

2. Digital

Optimize the brand''s digital presence and ensure consistent, effective communication across all partner digital channels:

* Conduct digital monitoring and analyze the brand''s visibility on partner owned media.
* Generate digital content according to the communication calendar, ensuring optimal and consistent visibility on partners'' websites.
* Develop, maintain, and promote a social media calendar to provide targeted, effective content.
* Produce monthly recommendations and ad hoc studies to improve digital content performance.

3. Media Coordination

Coordinate media caigns:

1. Track media schedules and ensure cohesive activations.
2. Oversee the visuals for media supports in partnership with the creative agency.
3. Supervise pre and post publication stages of paid digital caigns, including SEA and paid social caigns.
4. Analyze caign results and suggest optimizations to improve performance.
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