Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
About the Role
Caterpillar's Building Construction Products (BCP) division is hiring a Marketing & Sales Support Manager to develop product, marketing, and distribution strategies specifically relating to the transformation of Caterpillar and Dealers across EAME region. This role will play a critical role in expanding Caterpillar Dealer's deploying solutions to reach new customers and enhance their relationship with existing asset owners.
Main Responsibilities:
* Lead the daily work and strategic direction of 3-5 field-based employees focused on Caterpillar and Retail Transformation in Europe, Africa, and the Middle East.
* Deploy innovative Dealer solutions to enhance customer reach, experience, and implement processes meeting customer needs.
* Develop strategic distribution plans, including second-level distributors or ASSCs (Authorized Sales and Service Centers).
* Manage a budget for dealer workstreams to expand sales of products, parts, and services. Facilitate partnerships across Caterpillar teams for a customer-centric experience.
* Deploy new programs and tactics to support Dealer-delivered customer solutions. Deliver project plans and analysis to grow market share and profitability.
* Create cross-functional growth plans with team support for multiple leadership levels at Dealer and Caterpillar.
* Hire, develop, and train a team to achieve desired results.
* Oversee Net Loyalty Scores and new customer growth delivered by Dealers in the territory.
* Consult with Dealers on long-term strategies to reach customers through omni-channel tactics, including aftermarket growth and rental solutions.
* Support the implementation of new technologies for Dealers to reach new customers and deliver a differentiated experience, including online research tools, marketing automation, funnel management, CRM, and Martech stack.
Requirements:
* University degree and extensive industrial product and market knowledge.
* Customer focus; B2B & B2C distribution experience.
* Extensive experience in industrial dealer/sales network roles.
* Industry knowledge; understanding Dealer operational elements including sales management, profitability, technology, workflows, and customer experience.
* Leadership / supervisory experience.
* Relationship management, organization, and communication skills.
Preferred Qualifications:
* Experience working with dealer business, including initiatives focused on reaching new markets.
* Strong interest and track record of analytics to derive data-driven strategic vision.
* Extensive project management and people management skills.
What We Offer:
From day one, you're set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance, and the growth opportunities you expect with a Fortune 100 company.
You power our success, and we are committed to empowering yours. After all, when your work can impact the entire world, it's important to do work that matters.
About Caterpillar:
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For the past 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.