E-COMMERCE MARKETING SPECIALIST
We are seeking a highly skilled E-commerce Marketing Specialist to elevate our brand presence across digital platforms and implement effective online marketing strategies to boost conversions.
Responsibilities:
* Develop and execute targeted online marketing campaigns across various channels, including social media, email, and paid advertising.
* Utilize data analytics and market research to identify opportunities for website optimization and improved user engagement.
* Create and manage marketing campaigns for online sales aligned with brand goals and growth opportunities.
* Draft text content with a view to SEO and in line with the corporate vision and strategy.
* Manage and optimize the website, enhance user experience, and increase sales.
* Implement advanced digital marketing tools and platform-native modules to boost customer-oriented marketing activities.
* Conduct thorough analysis of website performance metrics and user behavior to identify opportunities for improvement and optimization.
* Make recommendations and manage online marketing tactics, including SEO & SEM.
Requirements:
* At least 5 years of working experience in eCommerce marketing demonstrating a track record of success in driving online sales.
* Perfect knowledge of German and English languages, both spoken and written.
* Bachelor's degree in marketing.
* Perfect knowledge of Google ADS tools.
* Comfortable using insights/analytics to measure campaign effectiveness.
* Knowledge of conversion rate optimization principles.
* Ability to drive brand strategy execution to achieve business goals.