We are seeking a motivated professional - senior or with relevant experience - for a B2B Marketing Manager role within the Finance industry. As the Marketing Manager B2B, you will be responsible for crafting and executing marketing and brand communication strategies to promote digital finance solutions to businesses in both the banking and non-banking sectors. This role is perfect for someone eager to make an impact and grow within a rapidly expanding FinTech company in the digitalization space.Your RoleCraft and launch a brand-new B2B finance marketing strategy from the ground up.Design and execute marketing initiatives tailored to corporate clients who can elevate their offerings with embedded financial solutions.Partner closely with the sales team to create sharp, impactful messaging that highlights the unique value of the company's finance solutions.Boost and manage online presence with fresh, compelling content for the company's website, social media, and marketing campaigns.Stay ahead of the curve by analyzing market trends and competitor moves, spotting opportunities for growth and differentiation.Actively collaborate with corporate clients, providing strategic advice on promoting embedded finance solutions.Handle media relations, ensuring brand image is consistently represented with flair and innovation.Drive projects with both internal teams and external agencies, keeping everything aligned and on point.Track and measure the success of marketing campaigns, fine-tuning for maximum impact.Build and nurture relationships with partners to amplify our visibility and credibility.Keep management and the team in the loop with regular reports on marketing performance, offering proactive recommendations.Organize and lead standout corporate events that leave a lasting impression.What You BringA background in marketing and/or communication.5+ years of experience in B2B marketing or corporate communications, ideally within the FinTech space or industries ripe for embedded finance solutions.Sharp strategic and analytical thinking, with a knack for data-driven decisions.Fluent in German (mandatory) and English, with excellent communication skills.Thrive in the fast-paced world of a growing FinTech company.Proven experience in go-to-market strategies and managing key stakeholders.Who You ArePassionate about understanding and serving B2B clients and their end-users.Enthusiastic about the intersection of finance and technology and how it can transform industries.Hands-on and proactive, with top-notch organizational skills.Creative, versatile, and professional, with high standards.Capable of working independently in a virtual environment while staying connected with the team.Exceptional at content creation, communication, and managing relationships with stakeholders.
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