About Our Client
Our client is a fast-growing company in the biotech industry with a solid and growing portfolio.
Job Description
Reporting to the Chief Marketing Officer, your main missions will be to:
* Manage a portfolio of marketed products and drive the launch of a new product in 2025.
* Plan, execute, and control marketing activities for the products in different disease areas (including market research, identification of target audiences, and pre-marketing activities).
* Synchronize all internal and external stakeholders through the 'Go To Launch Plan'.
* Identify, evaluate, and propose actions that can help inform and influence the strategic brand plan.
* Provide benchmarks on competition and market insights from the field force.
* Develop new and existing relationships with HCPs through regular outreach and education activities (HCP visits and conference participation).
* Develop HCP- and patient-directed promotional and educational material, disease awareness material in strong collaboration with the medical department.
* Develop events aligned with local needs and provide strategic guidance.
* Establish and maintain a network including contacts to relevant opinion leaders by participating in Congresses and organizing events.
* Maintain permanent interactions between Marketing and Sales to ensure sales teams get all materials on time.
* Update the brand plans for the 'Existing portfolio' and finalize the 'Go To Launch' plans for new products.
The Successful Applicant
* You hold a bachelor's degree in marketing, economics, medical science, or biomedical science.
* You have at least four years of experience in a marketing role, including consumer insights, product launches, and brand activities within the biotech or pharma industry.
* You ideally have previous experience within the Swiss market.
* A field experience (Rep, KAM, MSL) would be an asset.
* You have German and English C1 level; French is a plus.
* You are able to interact and establish long-term relationships with healthcare professionals and key opinion leaders.
* You are a team player with strong analytical and communication skills.
What's on Offer
Join a dynamic team in a fast decision-making company. Hybrid work setup possible.
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