Job Description
Primary Function of Position:
The role of the Sr. Director (Head), Global Access, Value & Economics (GAVE) – EU Region is to proactively cultivate and manage the “economic health” of the EU region marketplaces; leading to expanded patient access to Intuitive’ s products and technologies by identifying and executing strategies to eliminate access, coverage, reimbursement, evidence and economic barriers through market access and health policy initiatives to accelerate broad adoption.
This individual will work with EU country GAVE directors and provide regional leadership and advisory support to Sr. Leadership, General Managers, and work with regional and in-market clinical, regulatory and public affairs, marketers, and commercial teams on identifying barriers to adoption and developing and executing initiatives to address them for go-to-market and post market launched technologies.
Roles and Responsibilities:
Position responsibilities are to:
* Work with the Intuitive leadership and market access teams to provide strategic leadership and operational management to address major barriers inhibiting adoption of ISI’s current technologies in the EU region.
* Manage a team of country GAVE directors and regional HEOR team. Will also serve on the GAVE global senior leadership team.
* Work directly with EU region commercial and functional leadership and teams, and market access teams to identify, lead and execute strategies to improve coverage and payment through monitoring/responding to HTA activity, identifying evidence generation needs and opportunities, managing reimbursement development, support tendering shaping activities, leading relationships with key payers and market access and reimbursement focused government agencies, HTA, KOL and specialty society stakeholders, and supporting development of go-to-market launch plans.
* Conduct, with country and regional leadership, monthly, quarterly, and annual management alignment on GAVE country and regional prioritization and execution plans and activities.
* Drive strategic analysis and implementation for emerging technologies (e.g. ION, SP, etc.) in the EU through partnership with business unit GAVE Directors to optimize market launch.
* Partner with the region commercial and marketing leadership teams (where applicable), Clinical & Product Marketing, Regulatory Affairs, Marke Access & Custom Analytics, GPA, and Clinical Affairs to conduct market access landscape assessments and integrated plans to collaboratively align on short- and long-term strategies to resolve barriers to access and adoption.
* Formulate and refine value propositions for national policymakers in public/private healthcare sectors across the region. Align with country-specific Global Public Affairs teams to develop and implement internal and external messaging strategy to optimize adoption.
* Serve as an expert liaison across EU region to identify and execute strategies to strengthen the product/technology competitive differentiation to government bodies, health policy agencies, and payer channels.
* Oversight of health economic & outcomes research activities across the region.
* Serve as an expert liaison to all EU HTA activities and engagements.
* Work extensively with the GAVE organization’s “Center of Excellence” teams to drive strategies to address challenges from payers, policymakers, HTA agencies, medical societies, and major public and private health systems.
* Develop relationships and be active in forums, committees and/or events where major healthcare systems professional societies, payers, HTAs, academic researchers, influencers, and market access and reimbursement committees and policymakers commonly participate.
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