Global Product Marketing Manager/Specialist
Sécheron Hasler Group is a leading supplier of electrical and electronic safety components and solutions for the railway industry, as well as renewable energies, DC networks, and other industrial systems.
We are seeking an ambitious and experienced Global Product Marketing Manager/Specialist to lead all activities related to driving the business unit's marketing strategy for the promotion of Business Unit products to support boosting sales.
Key Responsibilities:
* Develop and implement a marketing strategy focused on growth in collaboration with the business development manager, product line managers, and the sales organization.
* Define product market introduction/product launch plans and drive implementation supporting the worldwide sales network.
* Create promotional materials, including commercial brochures, PowerPoint presentations, videos & animations for products and applications, e-learning modules to train the sales network, and content for website and social media.
* Prepare comparative competitor product analysis to support product line managers and sales team in promoting new and existing products.
* Maintain product documentation for intranet and corporate purposes.
Requirements:
* Technical degree in electrical engineering or power electronics.
* Further education in industrial product marketing.
* At least 8 years' international experience in sales and product marketing in industrial B2B environment.
* Successful track record in product marketing, driving key people across the organization.
* Proven working experience as a successful product marketing manager.
We offer flat hierarchies, direct communication between departments, and ample opportunities for personal and professional growth.