Overview
Summary
Reporting to the Business Lead IAI, Region Europe and member of the IAI EU Core Team. Leads, develops and executes marketing strategy & activities for Opzelura (Ruxolitinib Cream) in close alignment with GPS, Commercial Operations, Medical Affairs, Market Access & other stakeholder functions. This person is the lead for the Opzelura Brand Team and works in a matrix structure with the Product Marketers for Opzelura in the countries. Working with European country colleagues and IAI leads as appropriate.
Duties and Responsibilities
Opzelura
1. Drives European strategy, coordinates multi-functional activities and leverages input from cross functional and affiliate stakeholders as appropriate to optimize the value of the brand within Europe
2. Leads & drives launch readiness strategy for all indications, reviews and tracking in close collaboration with the country brand teams.
3. Represents Incyte IAI in commercial/marketing interactions with external stakeholders ensuring European needs are considered
4. Contributes as appropriate to global product positioning, pricing strategy and marketing plans ensuring EU requirements are represented
5. Leads cross functional European Brand Team
6. Leads, guides & supports affiliate commercial/marketing colleagues to embed and execute European Opzelura brand & strategy
7. Builds strong brand belief across all functions & into affiliates & ensures internal communications carry this through
8. Drives the development of the cross functional European brand plan in coordination with relevant functions and country teams
9. Consistently monitors brand dynamics and performance to maneuver marketing mix levers to enhance growth
10. Leads Opzelura forecasting of EU sales in co-ordination with Commercial Operations & with country BUDs/GMs
11. Works with manufacturing & supply chain to optimize product packaging as premium brand in topical space
12. Ensures commercial input into distribution channels, SKU choices and supply chain volumes in aligned with forecast and launch timelines
13. Provides input and insights to Global Analytics on market research needs for Europe and supports the regional market research activities in co-ordination with Commercial Operations
14. Ensures systematic collection, interpretation and sharing of competitive intelligence at congress & more broadly on an ongoing basis
15. Ensures tactical roll-out of regional activities, e.g. campaigns, materials, e-marketing, international meeting materials and booths in co-ordination with EU Events and country teams are on brand and on strategy
16. Leads working relationship with creative agencies and supporting 3rd party commercial vendors
17. Monitor and control brand budgets, forecasts and expenses, and assess the marketing mix to evaluate ROI
General
18. Ensures compliance with applicable regulations and company compliance standards
19. Contribute positively to a strong culture of business integrity and ethics
20. Act within compliance and legal requirements as well as within company guidelines
Requirements
21. University degree in Science and/or degree in Business
22. Minimum of 8 years’ experience in biotech or pharmaceuticals Sales & Marketing
23. Experience in dermatology &/or immunology
24. Country Brand Management & Key Account Manager experienced
25. EU and/or multi-county experience
26. Proven track record of achievements in sales and marketing
27. Experience in cross functional/matrix management
28. Proven ability to take the lead on projects and drive them to successful completion
29. Office-based in Morges, Switzerland
30. 30-35% travel anticipated
31. Excellent spoken and written English. Other language abilities are a plus.
Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.
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