Mission
Coordinate all Product Marketing for the Equipment Categories of the Bike and Winter Division
Tasks
1. Develop and market the Equipment category for both the Bike and Wintersports division.
2. Be in charge of the product marketing on all new Equipment products.
3. Create strong content strategies for the Equipment category and its new products.
4. Develop and coordinate campaign strategies for the Equipment category for both online and offline.
5. Coordinate campaign planning and execution in cooperation with Digital, E-Commerce Mkt & Sales.
6. Update, develop, and deliver content for scott-sport.com and its social media platforms.
7. Create Marketing and Product texts used for all channels and maintain our database for Equipment products.
8. Provide marketing support and services for our Subsidiaries and Distributors.
9. Follow-up of the collection with the product development team.
10. Represent the segment during Sales Events such as Sales meetings, Dealer Camps, Trade Shows & Product Launches.
Requirements
1. Bachelor’s degree or higher in Communication studies or Marketing.
2. Previous experience in a Marketing role, preferably in the sports industry.
3. Fluency in English is a must; German and/or French are a plus.
4. Strong communication and interaction skills.
5. High affinity and know-how of sports products and passion for outdoor sports.
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