Job Overview:
The role of a Brand Strategy Specialist in the Smart Buildings division involves driving JCIs brand strategy, delivering competitive benchmarks, and providing governance support for global activation. The specialist will engage in thought leadership programs, advance global engagement, and ensure awareness of the JCI smart buildings brand strategy.
Key Responsibilities:
* Develop and Refine Brand Strategy: Deliver JCIs brand strategy in smart buildings, including brand architecture and identity creation.
* Analyze Global Brand Performance: Provide competitive benchmarks and analysis for JCI's global brand performance in the smart buildings space, driving recommendations to breakthrough in this industry.
* Activate Brand Strategy: Offer governance and support in the global activation of the smart buildings brand strategy, mapping progress and recommending how to close gaps.
* Thought Leadership: Engage in key thought leadership and positioning programs that build the equity and strength of the brand in smart buildings.
* Global Engagement: Advance programs and activities to increase global engagement in the smart buildings category, externally and internally.
* Awareness and Integration: Ensure awareness of the JCI smart buildings brand strategy with new acquisitions and joint ventures as well as for new events and showcases.
Required Profile:
To excel in this role, you should have a Bachelor degree in Marketing, Business Administration, or Communications, along with extensive experience in marketing and communications, particularly in Brand Strategy within a global organization. You must demonstrate a strong sense of curiosity, entrepreneurial spirit, and excellent communication and presentation skills.
Desirable Skills:
* B2B brand marketing
* Industry-relevant experience
* Brand strategy/execution
* Design communication and management
* Content creation
* Managing internal communities and driving engagement
Work Environment:
This role requires working in a fast-paced international environment with a strong sense of urgency. You will be willing to work 3 days from the office in Neuhausen.