Job Description
General Summary
Seven For All Mankind seeks a Digital & Sales Analyst to support sales strategies by analyzing performance data across all channels, with a focus on E-Commerce and Wholesale. The ideal candidate has a strong analytical mindset, data-driven decision-making skills, and a solid understanding of the fashion retail industry.
Key Responsibilities
* Monitor weekly/monthly sales performance for E-Commerce and Wholesale, identifying trends and growth opportunities.
* Collaborate with cross-functional teams to develop plans, forecasts, and projections for e-commerce sales.
* Track key performance indicators (KPIs) and metrics related to e-commerce operations, such as conversion rates, average order value, customer acquisition cost, and customer lifetime value. Identify areas of improvement and opportunities for growth based on performance data.
* Set up tagging in Google Tag Manager and analyze website traffic and user behavior data using web analytics tools such as Google Analytics. Track metrics such as website visits, page views, bounce rates, and conversion rates to assess the effectiveness of the website's design, navigation, and content, and identify opportunities for improvement.
* Generate regular reports and dashboards to communicate key e-commerce metrics and insights to stakeholders and senior leadership.
* Assist the Wholesale team in preparing reports for B2B customers and distributors, analyzing sell-in, sell-out, and stock rotation.
* Work closely with the commercial team to track key account performance and suggest strategic actions.
* Analyze sell-out data from department stores and multi-brand retailers, identifying risks and opportunities.
* Study customer behavior across different markets and channels, identifying purchasing patterns.
* Monitor competitors' pricing, promotions, and digital strategies.
* Support demand planning and stock management through data analysis.
Requirements
* 3-5 years of experience in a Sales Analyst, Business Analyst, and E-Commerce Analyst role within a fashion, retail, or consumer goods company.
* Understanding of E-Commerce and/or Wholesale dynamics.
* Proficiency in Excel/Google Sheets (pivot tables, advanced formulas, data analysis).
* Experience with BI tools.
* In-depth knowledge of Google Analytics and Google Tag Manager.
* Knowledge of ERP and CRM systems for sales and stock analysis.
* Strong analytical and data-driven mindset.
* Excellent problem-solving skills and attention to detail.
* Ability to work in a fast-paced, collaborative environment.
* Fluent in English (written and spoken).