Client: Sonova
Location:
Job Category: Other
Job Reference: a39940df7a23
Job Views: 9
Posted: 21.01.2025
Expiry Date: 07.03.2025
Job Description: In this position, you will be responsible for our leading brand’s marketing plan, working in close collaboration with all key business and functional areas. You will translate brand, product (line), and commercial strategy into a quarterly rolling 12-month plan covering product launches and marketing campaign activities to achieve profitable revenue growth for the business. In this position you report directly to the Senior Director Commercial Marketing.
Collaborate with the brand leadership team to align the organization around commercial strategy, marketing plan, key priorities, targets, and execution calendar - both from a portfolio and market perspective
Shape rolling campaign planning that aligns global and local priorities to fulfill business targets, and adjust in agile fashion to external or internal changes
Create campaign briefs, including segmentation and targeting, opportunity sizing, business case, and KPIs
Collaborate with campaign leads (launch and non-launch) to ensure global campaigns remain aligned with the intent of the marketing plan, are actionable at Group Company (GC) level, and build on each other to tell a coherent story throughout the year
Ensure local plans are aligned with brand strategy, positioning, and roadmap
Consolidate the estimated impact of the marketing plan and activities; monitor actual performance against targets and support campaign managers and GCs in identifying and driving countermeasures to achieve stated objectives
Act as the primary interface for GCs into the global brand organization
Channel GC feedback to the global team
Facilitate cross-GC best practice sharing
Your profile:
Further education in Business, Marketing / MBA is preferred
8+ years working in regional or global marketing and/or sales roles in the hearing aid industry
Current or previous local sales responsibility preferred
Work experience in B2C hearing care environment preferred
Hands-on experience with integrated B2B and B2B2C marketing programs and campaigns
Familiar with Commercial Excellence concepts and tools (targeting, funnel management, pricing and margin management)
Business acumen, analytical thinking, and comfort with quantitative tasks
High degree of independence; self-motivated and disciplined personality with a can-do attitude
Organized and structured; strong time management and prioritization skills
Flexible and solution-oriented in changing environments
Ability to influence and assert own viewpoint in a complex matrix environment
Fluency in English; strong verbal and written communication skills
Our offer:
We can offer you a new challenge, with interesting tasks and much more – including an open corporate culture, flat hierarchies, support for further training and development, opportunities to take on responsibility, an excellent range of foods, sports and cultural facilities, attractive employment conditions, and flexible working time models in various roles. Employment level 80-100%.
Kira Maurer, Talent Acquisition Manager, is looking forward to receiving your complete application (cover letter, CV, references and certificates) via our online job application platform.
Please note: if you are NOT a passport holder of the country for the vacancy you might need a work permit. Check our Blog for more information.
Bank or payment details should not be provided when applying for a job. Eurojobs.com is not responsible for any external website content. All applications should be made via the 'Apply now' button.
#J-18808-Ljbffr