Marketing Database Manager (m/f/div) for the brand freud
We strive to make a positive impact by creating innovative technologies and services that enrich people's lives. Our promise to our team is built on mutual growth, enjoyment of work, and inspiring each other.
Scintilla AG oversees global development, manufacturing, marketing, and distribution coordination of power tool accessories for trades, industrial applications, and DIY enthusiasts.
The role focuses on ensuring seamless operation, optimization, and strategic development of Freud's marketing databases, digital platforms, and dealer communication tools. This involves maintaining high data quality and driving engagement through digital solutions to contribute to Freud's marketing success.
* Main responsibilities include managing and consolidating the Freud marketing database to ensure accurate and accessible data.
* Maintaining systems like the Media Database, PIM, and MAM ensures smooth content management.
* Quality controls, data collection, and process optimization help improve efficiency and accuracy in database maintenance.
* The Online Dealer Package is continuously developed and optimized under your guidance, ensuring timely availability in local languages and effective delivery formats.
* You will maintain and enhance the B2B portal through content implementation and performance analysis, executing strategies to drive traffic and increase dealer engagement.
* A CRM platform for Freud, based on existing Bosch solutions, is developed and maintained to improve customer relationships and data-driven decision-making.
* You will act as a coordinator between content creators, technical experts, product managers, local sales teams, and platform owners to ensure smooth collaboration and content alignment across all stakeholders.
Qualifications:
Education: University Degree in IT, Business Administration or similar education.
Experience and know-how: Profound understanding of databases and experience in managing digital B2B marketing projects. Able to build user stories and provide requirements to IT technical experts. Experience in UX, DX, and Agile working methods.
Personality and working style: Team player with a strong user-centered approach. Thinks systematically, translates insights into action. Self-responsible person with a willingness to learn and grow. Good communication skills to make topics understood in the broader context of communication/User journey management. Good analytic and negotiation skills.
Languages: Fluent in English and German.
Benefits:
Home office possibility, mobility bonus, flexible working time, fair compensation, opportunities for further training.
Seniority level: Associate
Employment type: Full-time
Job function: Information Technology
Industries: Industrial Machinery Manufacturing