As part of the PR & Entertainment team, the International PR Manager contributes to the new strategic orientation given to the department, embracing a 360° approach to engage with new audiences and implement innovative PR formats.
HOW WILL YOU MAKE AN IMPACT
- DRIVE THE IMPLEMENTATION OF NEW PR FORMATS
- Working with global and regional teams, engage with new audiences by developing unused formats (paid editorials, advertorials, talks, panels, etc...)
- Lead PR campaigns as part of the Made of Makers program: from initial briefing to final delivery of the PR assets and roll out to the markets
- Accompany the markets in maximizing PR coverage by building lasting relationships with key publishers
- Initiate a program of collaboration with a curated community of Watch Opinion Leaders across the globe to strengthen share of voice
- Maintain an in-depth knowledge on trends and ever-changing marketing landscape to come up with innovative initiatives that boost Maison storytelling on PR touchpoints
- CROSS-FUNCTIONAL PROJECT MANAGEMENT
- Craft and consolidate toolboxes related to major international PR activations, and accompany the regions & markets in the implementation of their local PR initiatives
- Build retro plannings and ensure delivery on time of the allocated projects at the utmost level of quality
- Be responsible for the allocated budget per project (plan, track expenditures and follow up with suppliers)
- Consolidate comprehensive reports related to each PR activation, track performances and identify key learnings and best practice for each major activation
- Build a strong collaboration network with other key stakeholders within HQ, regional organizations and local markets
WHAT ABOUT YOU?
- - 5 to 8 years of experience in public relations, marketing or communications within the luxury industry (horology, fashion, beauty, ...)
- Strong presentation and communication skills, ability to develop working relationships across all levels of the organization, ability to build a network and foster relationships with the Press and Watch Opinion Leaders
- Strong transversal management and project management skills
- Advanced knowledge of MS Office (Excel, PowerPoint, Outlook)
- Knowledge of DMR platform considered as an asset
- Bilingual in English/French including strong writing skills / Any additional language is an advantage
- Dynamic, creative and passionate
- Strong interpersonal skills
- Rigor and attention to details
- Aesthetic sensitivity
- Flexibility and agility