The Senior Key Account Manager is responsible for the strategic development of national customers to generate sustainable and profitable growth for the specific portfolio. He/She defines and implements all sales and development activities taking into account the business unit's strategy and local market conditions.
Key Responsibilities: Creating and implementing the annual account budget plan for the allocated customer portfolio
Analyzing and exploiting customer potential and sales results to increase profitable growth
Conducting contract negotiations with customers on products and services
Analyzing, interpreting, and documenting customer, market, and competitor developments to anticipate future customer portfolio impacts and take action
Developing and initiating sales activities and promotions together with customers and internal departments
Preparing forecasts for overall volume planning, new products, and sales promotion measures
Managing and developing the allocated customer portfolio
Developing, implementing, and reviewing the business plans of the assigned customers in cooperation with the Line Manager
Monitoring and permanently optimizing cost development within the portfolio
Preparing regular reports and deviation analyses and taking actions in the event of deviations
Fostering cross-functional teamwork within the KAM team and other internal functions (Channel Marketing, Finance, RGM, Category Management, Supply Chain)
DO YOU HAVE WHAT IT TAKES? Completed bachelor’s degree (University/FH), ideally business related
Min 3 years’ experience with key accounts and ideally previous experience in field force/category management/shopper marketing
Knowledge of retail environment
Financial acumen; Business planning process
Strong sales and negotiation skills
Project management; customer-centric attitude
Fundamentals of Route to market, Category management, Customer marketing and Brand, Pack, price, promotion architecture
Strong strategic, analytical, and conceptual way of thinking and acting
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