Overview
Lead the Recreation & Lodging agenda in EUROPE in the following areas:
* Key account management of the priority Lighthouse customers
* Tenders for new markets and renewals of existing business
* Working with BUs on:
-Annual joint business planning
-Activation programs to drive incidence and marketing value
-Promotions
-Organised Customer Community Development.
Lead the central development for Global Recreation & Lodging accounts across Europe:
* Developing marketing activation plans that drive incidence and marketing value
* Seamless execution of new product launches
* Redefine and execute MEM solutions
* Workshops to drive improved account management and business development
* Centralize and share Best Practices
Support the deployment of WCCE for the accounts in all territories & drive JBP agreements and compliance execution.
Likely accounts to sit in role responsibility – Cineworld Group, Vue Group, Kinepolis, Marriott.
Reports to Europe Commercial Director Organised AFH.
Must be willing and able to travel at least 25% of the time.
* The role involves PEP GM and Senior level Customer engagement, matrix management, setting the agenda by aligning both internal & external stakeholders.
* Owning the customer agenda and opportunity for growth, brand building and portfolio transformation across the commercial functions.
* Local ownership of Global Food Service customer agenda, innovation and sustainability.
* Unlocking new business with the existing customers and building towards contract renewal.
* Some element of new business development or geographic expansion.
Responsibilities
* L10 Channel Manager for Recreation & Lodging EUR within the Away from Home Sector CoE reporting to Commercial Director Organised AFH.
* Lead customer new market RFP processes and tenders to win new or expand business.
* Define role of the channel/customers and align senior stakeholders internally to drive business growth and brand building agenda.
* Leverage mix of commercial and marketing to win in market place.
* Full mandate responsibility for P&L development and customer negotiation, pending PEP GM approval.
* Responsible for alignment of the Sector Customer plans with BU plans.
* Internally define, evaluate & identify the customer priorities to capitalize on the opportunities & then establish alignment with BUs for seamless execution.
* Engage with Global Leads to ensure alignment of plans and deploying best practices.
* Work with the markets to define challenges and opportunities that feed into the Sector/Global plans for the account.
* Provides strong account governance and stewardship for the key accounts.
* Partner with Global Foodservice team to manage key global accounts in a consistent way.
* Share Best Practices with BUs to ensure skill transfer & sustainable improvements that drive business growth.
* Develop EUR wide activation plans to support beverage & snacks growth and support all new market roll outs.
* Work with Marketing Teams and Operations/MEM to launch customized products innovation for the Channel/Key Accounts.
Qualifications
* Sales and negotiation experience - Foodservice and cross category experience an advantage.
* Fluency in English and another European language would be advantageous.
* Result and Service oriented.
* Passion for Excellence in deliverables.
* Ability to deal with many different cultures.
* Ability to interact with Senior Executives within the Company as well as outside.
* Strong interpersonal skills and business credibility.
* Influencing and diplomacy skills, while being firm if needed.
* Ability to set priorities and to focus on these.
* Anticipation and pro-activeness.
* Efficiency and ability to work very quickly.
* Creativity and inventiveness.
* Strong communication and alignment skills.
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