Role:
The role holder will work closely with the HME-CH Country Manager – Power Products and in collaboration with the Marketing Management Team of Honda PP French branch and is responsible for the constant reinforcement of the Honda brand in Switzerland through efficient Advertising and PR activities.
The Marketing Specialist is in charge of ensuring a permanent contact with partner agencies, while driving relevant communication channels through an inclusive approach with the dealer network and press to achieve KPIs that contribute to business expansion.
Main Responsibilities:
Marketing Operations:
* Implement and monitor the HME and HME-FR and HME CH joined marketing strategy in line with the business plan. Participate in EU meetings and roll out EU directives.
* Ensure the smooth running of marketing campaigns and track their effectiveness.
* Coordinate and adapt international or local advertising, promotional and communication campaigns (launches and products), through print and digital media.
* Ensure coordination and constant contact between various partner agencies or service providers and optimize their effectiveness for our national market.
* Coordinate and participate in internal and department discussions to improve communication efficiency.
Marketing Support:
* Analyse the Swiss market and summarise trends, key figures, and competitors' activities.
* Follow the global and local marketing and communication budgets.
* Monitor sell-in and sell-out activities vs campaign targets.
* Provide support to promote the company’s brand through the company’s website, social media profiles, and other marketing channels.
* Execute strategies to generate leads, including creating and promoting content, networking, and attending events.
* Keep focus on network and customer satisfaction through regular surveys.
* Support the dealer network in communication.
* Optimize media planning and analyse ROI of events/activities through the PDCA process.
Public Relations:
* In collaboration with Sales Managers, organise and coordinate PR, national exhibitions, and support local exhibitions of our Dealers network.
* Organise and coordinate Honda Suisse PP Events (Dealers Meetings).
* Participate in launch activities and various actions to engage the press.
* Plan settings, ownership of activation methods, and early-stage management approval.
* Track performance of public relations and media efforts.
Qualifications, Skills and Experience Required:
* Bachelor's degree in marketing, business, or a related field.
* 3-5 years of experience in marketing, preferably in a B2B environment.
* Balanced portfolio of abilities from operation management to hands-on activities.
* Results-oriented, problem-solving, and comfortable balancing priorities to meet deadlines.
* Good understanding of processes and information flow.
* Ability to work independently and as part of a team in a fast-paced context.
* Strong time management skills to ensure accurate and efficient task completion.
* Proficiency in statistical analysis and visualization tools to identify trends and data correlations.
* Ability to travel as needed to attend conferences and customer events if necessary.
Tools: Outlook – Teams - Pack Office – Adobe – Marketing automation, CRM.
Languages: Fluent in French, German, English; Italian is an asset.
Rue de la Bergère 5, 1242 Satigny-Genève
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