Key Responsibilities
In this senior position, you will play a pivotal role in driving commercial success across key international markets for Tissot.
Your responsibilities will span business development, marketing, sales strategy, and distribution management to ensure the brand's growth and visibility worldwide.
* Business Development: Drive Tissot's business development strategies within designated territories, aligning closely with corporate strategic objectives.
* Distribution Strategy: Craft and implement retail and wholesale distribution strategies aimed at enhancing brand penetration and awareness across the designated markets.
* Distribution Operations: Streamline distribution closing/relocating/openings POS and work closely with HQ design team to optimize the execution process of new POS openings.
* Team Efficiency: Evaluate local team structure efficiency and conduct necessary changes when needed.
* Business Planning: Formulate business plans and establish targets in collaboration with business partners.
Marketing and Brand Strategy
Ccoordinate and endorse marketing plans with local teams, ensuring alignment with HQ marketing campaigns.
* Marketing Oversight: Exercise meticulous oversight over marketing expenses across markets.
* Training Deployment: Collaborate with the Training Team to deploy effective training tools.
* Visual Merchandising: Enforce strict adherence to visual merchandising guidelines.
* Advertising Rollout: Oversee the seamless rollout of new advertising campaigns across various channels.
Sales and Performance Management
Responsible for annual budget, semester forecasts and monthly sales reporting initiatives.
* Sell-In/Sell-Out Analysis: Conduct comprehensive analyses of sell-in/sell-out data and SKU performance, leveraging insights to optimize collection management.
* Market Expansions: Evaluate business partnerships with agents and spearhead market expansions with a keen eye on market strategies.
* Logistics and Negotiations: Oversee legal, financial, and logistics operations, particularly in negotiating and drafting distribution agreements.
* Cross-Functional Collaboration: Collaborate cross-functionally with internal HQ departments to align and fortify Tissot's global strategy.
* Market Visit Reports: Deliver concise market visit reports to the VP of Sales, ensuring alignment with the global objectives.