About the Role
AO seeks a highly skilled Project Manager Analytics to drive data-informed decision-making for its digital community platform. The ideal candidate will collect, analyze, and interpret platform data to provide actionable insights into user behavior, feature usage, and overall platform performance.
Main Responsibilities
Data Analysis and Insights:
* Analyze user behavior, engagement patterns, and platform usage data to identify trends, pain points, and opportunities for improvement
* Provide actionable insights to optimize user retention, engagement, and satisfaction
* Monitor key performance indicators (KPIs) and develop dashboards to track platform health and success metrics
Reporting and Visualization:
* Prepare regular reports and visualizations to communicate insights effectively to senior leadership and stakeholders
* Create ad-hoc analysis and presentations to support specific platform initiatives and decision-making processes
Collaboration and Strategy Alignment:
* Work closely with senior leadership to align analytics efforts with strategic goals and platform development priorities
* Collaborate with cross-functional teams to provide data-driven recommendations for feature enhancements and new initiatives
User Behavior Research:
* Conduct deep dives into user journeys to understand behaviors, preferences, and barriers to engagement
* Segment users to identify target audiences and tailor platform features to their needs
Predictive and Advanced Analytics:
* Leverage predictive analytics and machine learning models to forecast user behavior and recommend proactive strategies
* Provide insights into potential user trends and anticipate future needs of the community
Platform Testing and Optimization:
* Collaborate on A/B testing and experiments to validate feature changes and design adaptations
* Continuously iterate on data collection and analysis processes to improve accuracy and relevance
Data Governance and Tools:
* Ensure data accuracy, privacy, and compliance with applicable regulations
* Select, implement, and manage analytics tools and platforms as needed to support data collection and analysis
Main Requirements
* Bachelor's degree in Data Science, Statistics, Computer Science, Business Analytics, or a related field; master's degree preferred
* Minimum 5-7 years of experience in analytics, with a focus on digital platforms, user behavior analysis, or community management
* Proven experience working with cross-functional teams and senior leadership to drive data-informed decisions
* Proficiency in data visualization tools and analytics platforms
* Advanced skills in SQL, Python, or R for data analysis
* Experience with A/B testing tools and techniques
* Knowledge of predictive modeling and machine learning concepts is a plus
* Strong communication and presentation skills
* Exceptional problem-solving and critical-thinking abilities
* Highly collaborative and comfortable working in a fast-paced environment