Global Brand Manager Oncology for Abbott's Pharmaceutical Division (EPD)
Job Summary:
Develop and execute a strategic business and marketing plan to drive the growth of Abbott's Oncology brands in key indications.
Key Responsibilities:
* Strategic Marketing Leadership: Develop and champion a robust cross-functional brand plan designed to accelerate the growth of Abbott's Oncology & Biosimilar brands.
* Market Insights and Research: Lead the initiation of critical market insights and research to uncover unmet needs and enhance customer experience.
* Brand Positioning and Differentiation: Define and drive global brand positioning, ensuring competitive differentiation and compelling messaging for Oncology and Biosimilar products.
* Integrated Marketing Programs: Design, plan, and oversee the execution of integrated marketing programs for Oncology and Biosimilar products.
* Global Launch Excellence: Create and implement a comprehensive global launch plan for new Oncology and Biosimilar products.
* Affiliate Collaboration and Support: Foster strong communication and alignment with local marketing and sales teams.
* Budget Optimization: Strategically manage the promotional support budget to maximize ROI and achieve both top-line and bottom-line objectives for the Oncology and Biosimilar portfolio.
* Performance Monitoring and Reporting: Establish robust monitoring mechanisms to track the execution and impact of marketing programs.
Requirements:
* University degree (ideally Science and/or Business) with a preference for it to be complemented by an MBA or postgraduate marketing qualification.
* Minimum of 5 years of pharmaceutical/oncology sales and marketing experience at an affiliate or regional level, ideally with exposure to global project initiatives.
* Proven success in Oncology & Biosimilar brand management.
* Experience working within Emerging Markets (LatAm, Asia, Middle-East & Africa) is a significant advantage.
* Fluency in English is required. Proficiency in additional languages such as Spanish, Arabic, or Mandarin is a plus.
Preferred Skills:
* Insight and Foresight: Ability to anticipate market trends and customer needs.
* Brand Building Strategy & Planning: Expertise in developing and executing strategic brand plans.
* Innovation & Portfolio Expansion: Proven track record in launching new products and expanding portfolios.
* Launch Excellence: Experience in managing successful product launches.
* Multichannel Customer Engagement: Skilled in engaging customers through various channels.
* Financial Acumen and Measurement: Strong understanding of financial metrics and performance measurement.
* Creative Marketing Expertise: Exceptional creativity in developing marketing campaigns and strategies that resonate with target audiences.
* Strategic thinking: Experience and ability to understand and work on complex projects that require strategic thinking and detailed planning.