Job Description
We are seeking a Digital & Sales Analyst to support sales strategies by analyzing performance data across all channels, with a focus on E-Commerce and Wholesale.
Key Responsibilities
* Monitor weekly/monthly sales performance for E-Commerce and Wholesale, identifying trends and growth opportunities.
* Develop forecasts and projections for e-commerce sales in collaboration with cross-functional teams.
* Monitor key performance indicators (KPIs) and metrics related to e-commerce operations, such as conversion rates, average order value, customer acquisition cost, and customer lifetime value.
* Analyze website traffic and user behavior data using web analytics tools like Google Analytics, identifying areas of improvement and opportunities for growth.
* Generate regular reports and dashboards to communicate key e-commerce metrics and insights to stakeholders and senior leadership.
* Support the Wholesale team in preparing reports for B2B customers and distributors, analyzing sell-in, sell-out, and stock rotation.
* Work closely with the commercial team to track key account performance and suggest strategic actions.
* Analyze sell-out data from department stores and multi-brand retailers, identifying risks and opportunities.
* Study customer behavior across different markets and channels, identifying purchasing patterns.
* Monitor competitors' pricing, promotions, and digital strategies.
* Support demand planning and stock management through data analysis.
Requirements
* 3-5 years of experience in a Sales Analyst, Business Analyst, or E-Commerce Analyst role within a fashion, retail, or consumer goods company.
* Understanding of E-Commerce and/or Wholesale dynamics.
* Proficiency in Excel/Google Sheets (pivot tables, advanced formulas, data analysis).
* Experience with BI tools.
* In-depth knowledge of Google Analytics and Google Tag Manager.
* Knowledge of ERP and CRM systems for sales and stock analysis.
* Strong analytical and data-driven mindset.
* Excellent problem-solving skills and attention to detail.
* Ability to work in a fast-paced, collaborative environment.
* Fluent in English (written and spoken).