Our client is a recognizable brand in the luxury industry.
RESPONSIBILITIES
* Collaborate closely with the Marketing team to develop and execute 360-degree digital campaigns.
* Establish and manage a structured content calendar, ensuring alignment with the global marketing strategy.
* Utilize social media management tools to schedule, monitor, and optimize daily posts.
* Enhance brand visibility across all digital platforms, ensuring consistency in tone and messaging.
* Effectively coordinate cross-market projects, particularly in key regions.
* Lead live event activations, maximizing audience engagement through digital storytelling.
* Develop and implement social media campaigns guided by data-driven KPIs.
* Act as the primary liaison between internal teams and external creative agencies (video production, photography, motion design, etc.).
* Deliver detailed reports and insights on social media campaign performance.
* Analyze campaign effectiveness, extract actionable insights, and identify areas for optimization.
* Keep track of emerging digital and social media trends, identifying innovative opportunities for the brand.
YOUR PROFILE
* Minimum 3 years of experience in digital communication within the luxury sector.
* Prior experience in a digital agency is an asset.
* Strong passion for the luxury industry and digital innovation.
* Expertise in managing both organic and paid social media campaigns.
* Experience working with Asian social media platforms (WeChat, Weibo, Douyin, LINE, etc.).
* Analytical mindset, capable of interpreting data ecosystems and transforming them into strategic actions.
* Ability to create compelling brand content tailored for different platforms and audiences.
* Bachelor’s degree in Communication, Marketing, or a related field.
* Excellent organizational skills, with the ability to manage multiple projects and meet tight deadlines.
* Creativity and adaptability, with a collaborative and team-oriented mindset.
* Proficiency in Sprinklr (or similar social media listening and content management systems).
* Strong proficiency in PowerPoint and Excel; familiarity with Adobe Creative Suite is a plus.
* Fluent in English and French.
LI-Hybrid
#J-18808-Ljbffr