KEY RESPONSIBILITIES
Within the Intl Client Marketing Department, the Intl Client Marketing Platform Program Manager is responsible for:
1. Defining the strategic orientations for the Client Marketing Platform with the ultimate goal of maximizing engagement with clients and potential clients.
2. Coordinating a team of business owners, to ensure the consistency and the coordination of delivery and maintenance for the different products of the Client Marketing Platform.
3. Managing a team of two business owners in direct report and one external consultant
This pivotal role reports to the Intl Client Relations Director and collaborates with a wide range of key stakeholders:
4. Cartier Central functions: Client Marketing teams, MCC teams, Retail teams
5. Richemont Group Platforms functions: LNR, Customer Journeys Products, Group Tech, RMS, RCS and Group Functions…
6. External Partners: Agencies and Tech providers
NB: The Client Marketing Platform encompasses different products from Client Database to client facing applications and employee facing solutions. It blends in-house solutions and best-in-breed technologies from Salesforce, BaLink or Sprinklr empowering the Maison with the best engagement solutions.
Key responsibilities
DEFINE THE GLOBAL CLIENT MARKETING PLATFORM PROGRAM STRATEGY AND OBJECTIVES
7. Create and maintain a joint ambition on the development of the platform
8. Performance assessment of the platform and roadmap maintenance
9. Be the point of contact for RIC Group Platforms teams and LNR Engage
10. Contribute to strategic and transversal presentations (Strategic Plan, Committees with C-Level, Maison Seminars..)
The Intl Client Marketing Program Manager is accountable for the good development of the Platform within the Maison, ensuring clarity both within the Maison and with external stakeholders. He/She ensures resources and coordination of the roadmaps of the platforms in partnership with Business Owners.
DRIVE THE COLLABORATION OF THE BUSINESS OWNER TEAMS
Ensure a seamless collaboration and coordination between Business Owners
Have a global overview of the maintenance and improvements requests for prioritization including roadmaps with Group Tech
Oversee interdependencies and mutual impacts
The Client Marketing Platform Program Manager is responsible for gathering the priorities and needs of the Business Owners and assessing them in the overall interest of the program to maximize engagement and ensure compliance.
Job Profile
Experience: minimum 10-12 years of experience in CRM, Marketing Technologies (Salesforce or equivalent) or Digital Agencies
Languages: English & French
Skills
11. Leadership and management skills
12. Exceptional time management, facilitation, and organizational skills
13. Change management
14. Ability to set & articulate a strategic vision for complex programs
15. Influencing and transversal management skills
16. Experience In Client Data & Digital Marketing processes
17. Analytical and innovative mindset with problem-solving skills
18. Client-oriented
19. Result-oriented
20. Great interpersonal and communication skills
21. Ability to interact with a wide variety of people
22. Strong internal communication skills
23. Flexibility and independent working style
24. Expertise in Luxury Retail Industry is a plus