At Nespresso, we are driven by a passion to elevate the world of coffee and make a positive impact. We achieve this through four core behaviors: Inspire, Care, Act, and iNnovate.
Job Title:
Consumer and Market Insights Manager
Vevey, Switzerland
Nespresso HQ
Job Summary:
We are seeking an experienced Consumer and Market Insights Manager to lead our innovation program. This role will focus on delivering impactful innovations that meet consumer needs, with a strong emphasis on differentiation, viability, and desirability.
Key Responsibilities:
* Partner with innovation product marketing and R&D teams to integrate consumer insights into the innovation journey.
* Lead the annual Nespresso HQ innovation program, identifying growth opportunities and testing high-potential ideas.
* Develop and drive consumer, market, and brand understanding for mid- to long-term innovation initiatives.
* Translate business questions into research plans, brief external agencies, and develop research projects addressing identified business needs.
* Challenge preconceived ideas and leverage past research insights to understand consumer wants and needs.
* Communicate research results through compelling narratives advising decisions at all levels.
Requirements:
* University degree in Marketing or equivalent.
* At least 6 years of experience in Consumer and Market Insights (agency and/or client side).
* Strong communication and analytical skills.
* Experience in qualitative and quantitative research techniques for innovation, communication, and branding.
* Ability to design research plans and lead projects with budget, supplier, research, and schedule management.
* Curiosity and experience uncovering consumer opportunities and trends.
* Fluent in English, any other language is an asset.
About Us:
Nestlé is committed to creating a culture of care and inclusion, making sure everyone can thrive. We innovate, dare to try, learn, and scale up in a fast-paced, digital environment. With over 90 nationalities across 58 countries, you'll find a diverse workforce where supportive people help each other succeed.